Wednesday, June 22, 2022

Corporate Citizenship & Art Of The Kingdom Of LESOTHO Has Talents https://pekane.com/cca.php Wants You To Know

Corporate Citizenship & Art Thabang Rameno Art Portfolio Hlasoa Lenoesa Art Portfolio Thabo Selibo Art Portfolio Khutsong order form Matty Monethi Art Portfolio Thabo Selibo Art Portfolio PCA_logo Home Services CCA Clients Testimonals About Us Contact Us ©PCA 2022 All Rights Reserved Designed and Development by penniel.com

Wednesday, June 1, 2022

J Makoetla Article Marketing: Hosted by http://www.pekane.com Motho Fela...

Hosted by http://www.pekane.com Motho Fela Makhetha Exhibition Preseves and promotes Unity of Purpose STRATEGY DRAFT/ OVERVIEW RunFree/ Runfree services A brand or platform Inspired by desire for freedom, freedom from limitations of societal norms and beliefs in promoting self expression through talents and crafts, to change and or bring up development for individuals, groups, nations and the country as a whole. Focusing on building dreams, passion and culture nationwide, with an idea that inspires young minds to reach their fullest potential. The platform is to work with skilled informally trained Basotho youth, who are making a living through their crafts and talents under the fact that unemployment is the major factor affecting the youth worldwide, many of our youth are unemployed and uninformed of jobs or agencies that can recruit them and place them under a temporary job or income generating position within their skill sets. Any company, cooperate, organization initiative, network or platform created by RUNFREE is aimed at educating and providing entrepreneurial opportunities for individuals and/ or groups for the youth making efforts to re-instill the idea of change in this country. THE GALLERY initiative/organization; About: An organization of artists whose focus is the support and advancements of local arts and artists throughout the community Mission: To support the growth and development of artists community and expand awareness of visual arts through education, exhibitions and special programming Vision: Our vision is that THE GALLERY in Lesotho be a multidisciplinary place of creativity and growth regionally recognized as a leader in the representation and support of artists and emerging visual art forms. In doing so it will explore and involve the diverse culture of our community History: THE GALLERY started off as a no name platform but using the ‘mother brand’ name RUNFREE exhibiting arts around the country first in 2017 expo at the mall at Botha Bothe on an exhibition titled “ BOTHA BOTHE ASPIRES ARTS EXPO” later was showing at THABA BOSIU CULTURAL VILLAGE 2018 showing the” AFRICAN WOMAN EXPO ” following that showing at CAFÉ WHAT? The “AFRICAN WOMAN EXPO 2019” didn’t show in 2020 showed 2021 “COMMON GROUNDS EXPO and ART TALK, worked with a few independent organizations including JCI, LCCI, SELEMELA, and MINISTRY OF TOURISM as one of the government organizations. Gallery Team Signature workshops and exhibitions: THE AFRICAN WOMAN EXPO annual AFRICAN WOMEN 2019 CATALOG COMMON GROUNDS EXPO quarterly COMMON GROUNDS 2021 COMMON GROUNDS ART TALK monthly COMMON GROUNDS ART TALK 2021 HAE LESOTHO concept Teaching programs (NEW INITIATIVE) HOMESCHOOL ART PROGRAMS ART EDUCATOR PROGRAM SCHOOL TOURS Specialist programs (NEW INITIATIVE) ART FROM RECYCLED OR REPURPOSED MATERIAL NEW INITIATIVES Artists Agents programs (2022-2024) An initiative to build a network of agents who will work on day to day basis to promote the runfree artist work by also creating a sustainable flow of income in between the artists, the clients and the agents ABOUT AGENTS Expanding education programs (2021-2022) A plan to expand educational programming and community outreach to support the early development of arts education for children and youth within the community, Plans are underway for reaching children of low-income areas; providing free creative excursions, and affordable educational opportunities in visual arts. Disability inclusion programs (2022-2023) Accessibility to arts for all audience, including children and youth who have special needs Green art initiative (2022- 2023) A goal to make sales on arts and crafts on art made from wastes or recycled material to drive control, awareness and environmental preservative movements Available companies and/or organizations of interests on this initiative BEDCO- MEADA HOUSE GALLERY- MORIJA ARTS CENTER - THE HUB - UNICEF Lesotho - JCI Lesotho - LCCI - MINISTRY OF TOURISM - OFFICE NATIONAL - AMERICAN PEACE CORP- ALLIANCE FRANÇAISE - LEHAKOE - 5981 1540 About EVENTS and SIGNATURE PROGRAMMING COMMON GROUNDS ART TALKS About Art Talk Common grounds is known amongst the ones who coined the phrase as “a state of agreement among two or more groups or individual” Type of Talk Meetings, Lunches, sittings, sit ins, residencies Engage with the active art markets, art enthusiasts, art collectors, art curators, students and other artists. Solve Issues on copyrights, authenticating and art licensing. Explore, advertise and materialize our most immediate ART SHOW. Artists relieve activities COMMON GROUNDS EXHIBITIONS About Exhibition: Showing a variety of artists, different in styles, understanding and approach to art, Common Grounds, a relaxed yet a moving platform, explores unity in diversity with vivid artworks bringing local artists and their audience to a single space of common or similar goals. Where perspectives whether parallel, contrasting, subtle or extremely obvious are broken down to more relatable ideas or concepts as a way to broaden understanding within the audience, the artists, the art market and the art community as a whole. Theme: Flexible Type of Exhibition: Commercial Sales on small collective art works from various local artists. Advertise the next available show. Sell catalogs for the PREVIOUS and NEXT available shows. Find and register more artists for our next COMMON GROUNDS quarter. THE AFRICAN WOMAN ART EXPO About Exhibition: The African Woman Art Exhibition/ Mosali Oa Moafrika Art Exhibition is an event launched on August 9th 2018 (Thaba Bosiu Cultural Village) by RunFree, with intentions to inspire, empower and celebrate women, as this day is known as the national women’s day. The theme is created to reach the minds and hearts of those belonging to this day and Month through fine works of our local artists, as they create and embody the idea of what being a woman means today, articulating these through their different perceptions. Creating a space that sparks and brings up different conversations between artists and audience. This Annual show has taken its second turn in 2019 and will continue to go on following the 2021 exhibition. Theme: The artworks created are to personify the idea of an African woman, her beauty, her smile, her pain or otherwise, whether physical, visual, or symbolic, cultural or cross-cultural, lyrical or poetic, these ideas are to show or reveal the African woman of our times as per each individual artist’s choice. Type of exhibition: Commercial Sell ART WORKS and catalogs themed under “ AFRICAN WOMAN” HAE LESOTHO About Exhibition: *missing* Theme: *missing* Type of expo: Commercial Sell ARTWORKS depicting the look, the feel, the culture, the history the heritage and the people of the mountain kingdom. About LEARNING and TEACHINGS PROGRAMMING HOMESCHOOL ART PROGRAMMES Provide home schooling for kids, students, adults who are interested in learning or improving on their artistic skills ART EDUCATOR PROGRAM Arm and provide registered artists with tools for their teaching endeavors SCHOOL TOURS Provide and assist teachers on teaching arts in government and private schools Instill ideas of quality art and exhibitions and other art culture with pupils in schools country wide. AVAILABLE NAME SELECTIONS RunFree galleries O1o galleries Sees galleries ***** Tasking and executive team stand. Management/chief curators Co curators Communications and networking Social media content Events and Marketing Funding, financing and sponsorships Research and Archives MANAGEMENT Set events and programs Manage events and programs Supervises Approve/disapprove exhibitions, programs and social media contents Takes interviews CO CURATOR Manage events and programs Set dates and meetings Supervises Work critics COMMUNICATIONS AND NETWORKING Schedules and coordinate every meeting, events, programs and tasking Responsible for all internal and external networking Updates and informs members on all and every internal and external events and or other opportunities locally and internationally EVENTS AND MARKETING Advertises Poster designs, invitations and flyers Ensures programming and events are dated, funded and scheduled Events and program records, reports and minutes SOCIAL MEDIA Building content (video and image contents) Posting contents Pages and online information updates Consumes, share and comments on eternal comments FUNDING, FINANCING AND SPONSORSHIP Oversees every payments, funding, financing of all internal initiatives Records all payments made Finds and make proposals to all possible art and artists sponsorships Please refer to the follow chart PDF provided separately ***** This copy is property of RunFree. Implementation and execution on this strategy shall be discussed amongst registered members of RunFree, whose opinions and inputs subjective or objective will be highly considered and agreed upon. Open to evaluation following 3rd of October meeting Released 1st October 2021 by Alvin Lesoli

J Makoetla Video Marketing: Hosted by http://www.pekane.com Motho Fela Makheth...

J Makoetla Video Marketing: Hosted by http://www.pekane.com Motho Fela Makheth...: STRATEGY DRAFT/ OVERVIEW RunFree/ Runfree services A brand or platform Inspired by desire for freedom, freedom from limitations of societa...

Tuesday, May 31, 2022

Hosted by http://www.pekane.com Motho Fela Makhetha Exhibition Preseves and promotes Unity of Purpose

STRATEGY DRAFT/ OVERVIEW RunFree/ Runfree services A brand or platform Inspired by desire for freedom, freedom from limitations of societal norms and beliefs in promoting self expression through talents and crafts, to change and or bring up development for individuals, groups, nations and the country as a whole. Focusing on building dreams, passion and culture nationwide, with an idea that inspires young minds to reach their fullest potential. The platform is to work with skilled informally trained Basotho youth, who are making a living through their crafts and talents under the fact that unemployment is the major factor affecting the youth worldwide, many of our youth are unemployed and uninformed of jobs or agencies that can recruit them and place them under a temporary job or income generating position within their skill sets. Any company, cooperate, organization initiative, network or platform created by RUNFREE is aimed at educating and providing entrepreneurial opportunities for individuals and/ or groups for the youth making efforts to re-instill the idea of change in this country. THE GALLERY initiative/organization; About: An organization of artists whose focus is the support and advancements of local arts and artists throughout the community Mission: To support the growth and development of artists community and expand awareness of visual arts through education, exhibitions and special programming Vision: Our vision is that THE GALLERY in Lesotho be a multidisciplinary place of creativity and growth regionally recognized as a leader in the representation and support of artists and emerging visual art forms. In doing so it will explore and involve the diverse culture of our community History: THE GALLERY started off as a no name platform but using the ‘mother brand’ name RUNFREE exhibiting arts around the country first in 2017 expo at the mall at Botha Bothe on an exhibition titled “ BOTHA BOTHE ASPIRES ARTS EXPO” later was showing at THABA BOSIU CULTURAL VILLAGE 2018 showing the” AFRICAN WOMAN EXPO ” following that showing at CAFÉ WHAT? The “AFRICAN WOMAN EXPO 2019” didn’t show in 2020 showed 2021 “COMMON GROUNDS EXPO and ART TALK, worked with a few independent organizations including JCI, LCCI, SELEMELA, and MINISTRY OF TOURISM as one of the government organizations. Gallery Team Signature workshops and exhibitions: THE AFRICAN WOMAN EXPO annual AFRICAN WOMEN 2019 CATALOG COMMON GROUNDS EXPO quarterly COMMON GROUNDS 2021 COMMON GROUNDS ART TALK monthly COMMON GROUNDS ART TALK 2021 HAE LESOTHO concept Teaching programs (NEW INITIATIVE) HOMESCHOOL ART PROGRAMS ART EDUCATOR PROGRAM SCHOOL TOURS Specialist programs (NEW INITIATIVE) ART FROM RECYCLED OR REPURPOSED MATERIAL NEW INITIATIVES Artists Agents programs (2022-2024) An initiative to build a network of agents who will work on day to day basis to promote the runfree artist work by also creating a sustainable flow of income in between the artists, the clients and the agents ABOUT AGENTS Expanding education programs (2021-2022) A plan to expand educational programming and community outreach to support the early development of arts education for children and youth within the community, Plans are underway for reaching children of low-income areas; providing free creative excursions, and affordable educational opportunities in visual arts. Disability inclusion programs (2022-2023) Accessibility to arts for all audience, including children and youth who have special needs Green art initiative (2022- 2023) A goal to make sales on arts and crafts on art made from wastes or recycled material to drive control, awareness and environmental preservative movements Available companies and/or organizations of interests on this initiative BEDCO- MEADA HOUSE GALLERY- MORIJA ARTS CENTER - THE HUB - UNICEF Lesotho - JCI Lesotho - LCCI - MINISTRY OF TOURISM - OFFICE NATIONAL - AMERICAN PEACE CORP- ALLIANCE FRANÇAISE - LEHAKOE - 5981 1540 About EVENTS and SIGNATURE PROGRAMMING COMMON GROUNDS ART TALKS About Art Talk Common grounds is known amongst the ones who coined the phrase as “a state of agreement among two or more groups or individual” Type of Talk Meetings, Lunches, sittings, sit ins, residencies Engage with the active art markets, art enthusiasts, art collectors, art curators, students and other artists. Solve Issues on copyrights, authenticating and art licensing. Explore, advertise and materialize our most immediate ART SHOW. Artists relieve activities COMMON GROUNDS EXHIBITIONS About Exhibition: Showing a variety of artists, different in styles, understanding and approach to art, Common Grounds, a relaxed yet a moving platform, explores unity in diversity with vivid artworks bringing local artists and their audience to a single space of common or similar goals. Where perspectives whether parallel, contrasting, subtle or extremely obvious are broken down to more relatable ideas or concepts as a way to broaden understanding within the audience, the artists, the art market and the art community as a whole. Theme: Flexible Type of Exhibition: Commercial Sales on small collective art works from various local artists. Advertise the next available show. Sell catalogs for the PREVIOUS and NEXT available shows. Find and register more artists for our next COMMON GROUNDS quarter. THE AFRICAN WOMAN ART EXPO About Exhibition: The African Woman Art Exhibition/ Mosali Oa Moafrika Art Exhibition is an event launched on August 9th 2018 (Thaba Bosiu Cultural Village) by RunFree, with intentions to inspire, empower and celebrate women, as this day is known as the national women’s day. The theme is created to reach the minds and hearts of those belonging to this day and Month through fine works of our local artists, as they create and embody the idea of what being a woman means today, articulating these through their different perceptions. Creating a space that sparks and brings up different conversations between artists and audience. This Annual show has taken its second turn in 2019 and will continue to go on following the 2021 exhibition. Theme: The artworks created are to personify the idea of an African woman, her beauty, her smile, her pain or otherwise, whether physical, visual, or symbolic, cultural or cross-cultural, lyrical or poetic, these ideas are to show or reveal the African woman of our times as per each individual artist’s choice. Type of exhibition: Commercial Sell ART WORKS and catalogs themed under “ AFRICAN WOMAN” HAE LESOTHO About Exhibition: *missing* Theme: *missing* Type of expo: Commercial Sell ARTWORKS depicting the look, the feel, the culture, the history the heritage and the people of the mountain kingdom. About LEARNING and TEACHINGS PROGRAMMING HOMESCHOOL ART PROGRAMMES Provide home schooling for kids, students, adults who are interested in learning or improving on their artistic skills ART EDUCATOR PROGRAM Arm and provide registered artists with tools for their teaching endeavors SCHOOL TOURS Provide and assist teachers on teaching arts in government and private schools Instill ideas of quality art and exhibitions and other art culture with pupils in schools country wide. AVAILABLE NAME SELECTIONS RunFree galleries O1o galleries Sees galleries ***** Tasking and executive team stand. Management/chief curators Co curators Communications and networking Social media content Events and Marketing Funding, financing and sponsorships Research and Archives MANAGEMENT Set events and programs Manage events and programs Supervises Approve/disapprove exhibitions, programs and social media contents Takes interviews CO CURATOR Manage events and programs Set dates and meetings Supervises Work critics COMMUNICATIONS AND NETWORKING Schedules and coordinate every meeting, events, programs and tasking Responsible for all internal and external networking Updates and informs members on all and every internal and external events and or other opportunities locally and internationally EVENTS AND MARKETING Advertises Poster designs, invitations and flyers Ensures programming and events are dated, funded and scheduled Events and program records, reports and minutes SOCIAL MEDIA Building content (video and image contents) Posting contents Pages and online information updates Consumes, share and comments on eternal comments FUNDING, FINANCING AND SPONSORSHIP Oversees every payments, funding, financing of all internal initiatives Records all payments made Finds and make proposals to all possible art and artists sponsorships Please refer to the follow chart PDF provided separately ***** This copy is property of RunFree. Implementation and execution on this strategy shall be discussed amongst registered members of RunFree, whose opinions and inputs subjective or objective will be highly considered and agreed upon. Open to evaluation following 3rd of October meeting Released 1st October 2021 by Alvin Lesoli

Friday, May 27, 2022

What To Include In Your Company Profile Is Found In https://www.jmakoetla.com/ Invitation Letter

James Makoetla 4435 N Pershing Dr. Apt #514 Arlington, Va. 22203 703-243-9321 jmserurubele586@gmail.com May 27, 2022 I am sharing this information with local business owners, companies, corporations, Universities, foundations, Institutions, Colleges, Associations and organizations. I want to connect with them as a human being. Be genuinely interested in their products, listen to them and care about them. What are their dreams and aspirations? What can I do to help them achieve their goals? Discover what they’re interested in, what makes them tick, and maybe customers will listen to them and care about their products, too. The key success in business depends on how and where to Advertise. I would like to advertise products and businesses. My expanding capability equipped me to offer even better advice and more timely suggestions, services include Advertising Operations for the Entrepreneurs and Business Owners, posting descriptive Articles, Ads and Videos to increase traffic to their web sites or any products or services. My business is established to promote Arlington Local businesses and help them to distribute and sell their products or services. Videos have taken over the web like a storm and their popularity is ever growing and ever increasing. So much so that today major search engines like Google and Yahoo are working on web video search algorithms. As the popularity of videos over the internet has soared to new heights especially with the advent of web video blogs, the sole purpose of J Makoetla Article Marketing-Business Networking Company in Arlington in general, is to facilitate the sharing of information, be it personal or commercial with oneself and others. Our services are designed to help market businesses and consumable products. I Can Help! If you're interested in Promotional Product Advertising I have an advertising offer for you! Advertising Service Offer Duration varies •small business $3000 spread over 6 month(@ $500 per month). medium-size business $6000 spread over 6 month@ $1000 per month). Large corporation$ $12000 spread over 6 month(@ $2000 per month) An upfront of 50% for the project initiation will be required. Your business provides useful content to me in turn I advertise the business contact. In-articulated video ads are posted on various websites. Project duration will be 6 months. But I suggest 12 months instead of 6 months. The first thing I ask is your company profile. A company profile is a professional summary of the business and its activities. You need a company profile if you want to raise capital and win investors, but you can also use it to inform other stakeholders, including clients. You will find many variations and lengths for a company profile. Some businesses may not have grown enough yet and have profiles that are just two pages long. On the other hand, some might include awards, certifications, and a large client portfolio, topping out at 30 pages. The bottom line with both situations, as well as those in between, is that a company profile is your business’s time to shine. WHAT TO INCLUDE IN YOUR COMPANY PROFILE? Do your best to comprise a well-written document so that it is clear, concise, and correct. Check your spelling and grammar, look for typos, and be sure to read it several times. The Business Details When you begin, gather the details listed below. These items should appear at the beginning of your company profile. Keep them accurate and up to date. Company name Established date Physical address per location Phone and fax numbers Website URL Email address The Company Basics These items will vary depending on your business type. So, just keep in mind that they may not all apply to your company, but you should include those that do. Description of the business including the mission and/or vision Product descriptions Description of services History, expansion, and growth Public relations Advertising Industry information Safety, health, and environmental policies Core team details Client portfolio The Highlights The next set of items also will not apply to every company. These are some of the types of notable achievements and accomplishments that you should include. Awards Certifications Special programs and projects Testimonials News or media recognition Optional Items You may see the following items in other company profiles or within the samples and templates below. If you feel that any of these is noteworthy for your business, then you should include them. Advertisement Annual sales Financial targets Number of employees Partners Photographs SEARCH.GOOGLE.COM can help you to find J Makoetla Article Marketing-Business Networking Company in Arlington search.google.com can help you to find Jmakoetlamktgbiznet-Advertising Agency in Arlington James Makoetla (@Africanwizard) | Twitter https://twitter.com/africanwizard James Makoetla (@Africanwizard) | Twitter The latest Tweets from James Makoetla (@Africanwizard). I enjoy helping local businesses to succeed. J Makoetla Article Marketing JMAKOETLAARTICLEMARKETING.NET J Makoetla Article Marketing Business Networking Company in Arlington Google GOOGLE.COM Google Google J Makoetla Article Marketing-Business Networking Company in Arlington Marketing consulting agents are analysts that can help a company or business create and execute plan James Makoetla (@Africanwizard) | Twitter TWITTER.COM James Makoetla (@Africanwizard) | Twitter The latest Tweets from James Makoetla (@Africanwizard). I enjoy helping local businesses to succeed. Most importantly, I possess incredible skills, these include video advertising, writing and social media marketing. United States PUBLIC GROUP • 179,785 MEMBERS Facebook instagram Sincerely, James Makoetla

Wednesday, March 30, 2022

https//www.jmakoetla.com

ABOUT MY BUSINESS Company Overview I help to build meaningful relationships. Get to know local businesses, companies, corporations, universities, foundations, institutions, colleges, associations and organizations. I am genuinely interested in their products. I listen to them and care about them. http://jmakoetlaarticlemarketing.net What is J Makoetla Article Marketing-Business Networking Company? Description: . These things are included in what’s known as the “marketing mix,” a mixture of ideas and strategies that will advertise the product, but will also take every element of the product into consideration to make it better and more accessible and appealing to the public. Essentially, a marketing consulting agent must be able to advise their clients on the best way to sell their products, and that includes every single aspect of that product, not just the advertisements themselves. Marketing consulting agents must be able to bring a lot of skills and knowledge to the table. They must be able to understand the thoughts, actions, and behavior of consumers so that they can understand why consumers buy the things they do. Marketing consulting agents must be able to understand things such as the targeted demographics for a specific product and then figure out what media outlet is best for reaching that demographic. They must understand what type of marketing that target demographic is going to respond to best, and what will drive the consumer to buy the company’s product or service. Along with critical thinking skills, a marketing consulting agent isn’t all about numbers and statistics, either. Any marketing consulting agent must also be able to think creatively. The world of marketing is one that is always changing, and one that consumers can quickly become bored with. Using the same marketing strategy that’s been used for millions of companies with millions of different products just isn’t going to work, because consumers simply won’t respond to it. A marketing consulting agent must be able to think of creative strategies that will interest consumers in the product and get them to eventually buy it. Marketing consulting agent can either be proficient and knowledgeable in all areas of marketing, or they may specialize in one certain area of it such as Internet marketing, direct mail, or other forms of marketing. Large firms will most likely include things such as web design and they may also have separate departments for client services, production, and distribution. Other marketing consulting agents have their own business, and take care of all these things themselves, or with a small staff. Either way, you shouldn’t choose your marketing consulting agent based on the size of the company they own or work for. You’ll need to do some of your own digging and research to decide which marketing consulting agent is truly best for you and your company. J Makoetla Article Marketing- Business Networking Company in Arlington is the sharing of information or services between people, businesses, or groups. Services include Advertising Operations for the Entrepreneurs and Business Owners, posting descriptive Articles, Ads and Videos to increase traffic to their web sites or any products or services. It is also a platform for individuals to grow their relationships for their job or business. As a result, connections or a network can be built and useful for individuals in their professional or personal lives. Networking helps build meaningful relationships that are beneficial to all involved parties to exchange information. Gaining new significant business acquaintances can be obtained by networking meetings, social media, personal networking, and business networking, to name a few.

Wednesday, February 2, 2022

Increasing Brand Recognition And Customer Interaction https://www.jmakoetla.com/ Calls it A Long Term Strategy For Any Business

• Professional Appearance You want everything about your business to look professional in the eyes of your customers. A professional appearance enhances your status and makes customers more likely to patronize your business. Online directories help you to look like a professional business. When an online consumer sees your business listing in an online directory they will consider your business to be an authority on the subject and a professional place to do business. Unlike a search that is performed on a major search engine like Google, where there is little difference between the legitimate websites relating to a topic and the less than useful websites, online directories are mostly legitimate websites. Online consumers are more likely to trust what they see on online directories. • SEO Benefits Online directories offer several search engine optimization or SEO benefits as well. Firstly, these online directories offer you more inbound links. When an online viewer sees your website link in an online directory, they will be able to click on it and be instantly re-directed to your website. This is a great way to increase traffic. It is a great way to improve your status in the eyes of search engine crawlers too. The more backlinks that a search engine crawler can find, the more relevant they will rank your website. This is especially true of authoritative online directories. Being linked to a major online directory, such as Google Places, will give your website more relevancy in the eyes of Google’s search engine crawlers. This will result in a higher page ranking on the SERP. As you know, a higher search engine result page rank you get, the more people are going to click on your website link. • Increased Revenue When more people are able to find your website it increases the chances that they will visit your website. When people visit your website they are more likely to purchase your goods or services. This means that online directories can help you increase your revenue stream. Online directories are good for your bottom line. • Increased Brand Recognition and Customer Interaction When an online viewer locates your website though an online directory, they are more likely to remember your business’s name and directly interact with it. Online directories can help your business stand out to customers as well. Overall, listing your small business in an online directory will help you to create a more comprehensive and effective online presence. Listing your small business’s website with several online directories will help more people find your website, whether they are specifically searching for it or if they are just browsing around. In addition to gaining exposure, online directories will provide major SEO benefits, which will help your website get found by search engines. Increased exposure and higher search engine rankings will result in more traffic to your website, which will result in higher revenue. There are many different types of online directories, from large global directories to small, niche and location-specific ones. Some examples of other types of online directories can include reciprocal link directories, free directories, paid directories, Business 2 Business directories, theme-related directories, small business directories and many, many more. Why You Should Consider Listing Your Small Business in an Online Directory Apart from the concept that online directories will increase the amount of exposure your website gets and help with your SEO strategies, they are also a very effective way to directly target potential customers. Online directories make it easy for online users to find something they want. According to a study performed by Burke, 8 out of 10 people will use a print or online directory to find companies or products they are looking for. The same study also suggested that 8 out of 10 people who use these directories to locate a business do so with the intent to purchase a product or service from them. This is a very effective form of targeted advertising. The customer already needs or wants your product or service and you can directly target them by listing your website in an online directory. Another reason why you should consider listing your small business has to do with your Return On Investment or ROI. Since the potential benefits of getting increased website traffic are great compared to how much you will have to spend to list your website in an online directory, you can see a great return on your investment in the form of increased revenue. You also want to keep your brand and your company name in the minds of consumers at all times, which is something else that an online directory can help with. What Online Directories Should You Use for Your Small Business? Even though listing your website in many online directories will improve your website’s exposure and SEO ranking, it is not effective to just SPAM your website into every single online directory you can find. You will want to take some time to consider which specific online directories will give you the best ROI. The best option is to find a great combination of directories to join. If you run a small business the best place to start may be with a local directory. This is because most people will search for businesses in their area they can patronize. Local market and niche-specific online directories can offer extremely targeted advertisements to potential local customers. After your business is listed in these directories you can take a look at the larger and potentially more expensive general-interest directories. You will probably want to consider listing with the top 10 online directories, as these will be used by a lot of people and will offer higher relevancy and authority in the eyes of search engines. Google Places and Google Maps are large general-interest directories that you will want to list your small business in. If your website sells tangible goods you may also want to consider listing it in comparison shopping websites and product listings directories. Studies show that 42% of consumers will look at a comparison shopping website before they decide to purchase a specific product. The best way to figure out which specific online directories your small business should be listed in is to start with your competitors. Take a look at your local and niche-specific options and figure out if your competition is already listed. If they are you need to be listed too. If they are not listed you may want to list your website as a way to beat them to the punch. In some situations it may not make sense for you to have a listing in a specific online directory, even if your competitors are listed in it. Your goal should be to be listed in every relevant and niche-specific directory you can find as well as many of the major directories, but no so many directories that you appear SPAMMY. In addition to listing your website in online directories, you also need to maintain these listings. It is important for your online directory listings to be up to date and accurate, or else you could just be wasting your time. If your directory information seems out of date your customers will probably look elsewhere. It will probably take some time to see the results of listing your small business’s website in so many online directories, but eventually you will see results. The best way to find the perfect combination of online directory listings for your business is to use some sort of tracking or analytics system. You will want to be able to see how many people clicked on your website links from within the directory and if your website has shown increased traffic since then. You will want to stop wasting your time with online directories that are not producing results and increase the time and effort you spend on online directories that are productive. Best Practices for Listing Your Small Business in Online Directories Now that you understand why your small business should be listed in online directories and have started locating the directories that you want to be listed in, you are ready to begin creating your business listings for submissions. Here are some tips and best practices for listing your small business in online directories. • Start by choosing local directories and directories that are niche-specific. So if you own a model airplane hobby shop in Phoenix, make sure you find a local Phoenix business directory and a directory that is related to model airplanes. If you can find a model airplane hobby directory for the Phoenix area, you are all set. • Once you’re in local directories, start searching for larger and more generalized directories. Pick directories that get a lot of traffic and that are listed highly on major search engines like Google. A higher search engine ranking means that the directory will be considered as both authoritative and relevant in the eyes of search engines, making any links you get through these directories more valuable to your SEO strategy. • Include all of the relevant information regarding your small business in your website’s directory description. This should include your business’s name, location, telephone number, contact information and possibly reviews, business hours and anything else that is relevant. Add in photos, maps or other interactive features if the directory lets you. • Try to keep your information consistent across all of your online directory listings. This will help your website to retain its credibility in the eyes of search engines and will assist with your SERP rankings. • Try to make your business stand out by offering an explanation of your business or any specific message the customer should know in your description. • Keep all of your information up to date. This may mean frequently updating all of your listings several times per month. • Allow customers to leave positive reviews and use them in your listing if the directory allows it. • Always be professional and consistent with your business’s listings and message. This includes any information regarding your brand. • If you sell products or services to a local market, make sure your business is listed in a local business directory. Include geo-specific keywords and information. An example would be: “Dave’s Model Plane Shop” + “Phoenix”. • Optimize your website for SEO purposes and include the relevant keywords in your meta titles and listing descriptions. Keyword research is important. Get Listed in the Top 15 Online Directories Now is a great time to get your small business listed in the Top 15 Online Directories. There are few other internet marketing techniques that will offer so many benefits for such a small investment on your part. Listing your business in an online directory will increase your website’s online presence and help more people find you, which can help you increase your business’s revenue. Contact us today to get your Free copy of the Top 15 Online Directories Presentation Phone:703-243-9321 Email:jmserurubele586@gmail.com