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Tuesday, May 31, 2022
Hosted by http://www.pekane.com Motho Fela Makhetha Exhibition Preseves and promotes Unity of Purpose
STRATEGY DRAFT/ OVERVIEW
RunFree/ Runfree services
A brand or platform
Inspired by desire for freedom, freedom from limitations of societal norms and beliefs in promoting self expression through talents and crafts, to change and or bring up development for individuals, groups, nations and the country as a whole. Focusing on building dreams, passion and culture nationwide, with an idea that inspires young minds to reach their fullest potential.
The platform is to work with skilled informally trained Basotho youth, who are making a living through their crafts and talents under the fact that unemployment is the major factor affecting the youth worldwide, many of our youth are unemployed and uninformed of jobs or agencies that can recruit them and place them under a temporary job or income generating position within their skill sets. Any company, cooperate, organization initiative, network or platform created by RUNFREE is aimed at educating and providing entrepreneurial opportunities for individuals and/ or groups for the youth making efforts to re-instill the idea of change in this country.
THE GALLERY initiative/organization;
About:
An organization of artists whose focus is the support and advancements of local arts and artists throughout the community
Mission:
To support the growth and development of artists community and expand awareness of visual arts through education, exhibitions and special programming
Vision:
Our vision is that THE GALLERY in Lesotho be a multidisciplinary place of creativity and growth regionally recognized as a leader in the representation and support of artists and emerging visual art forms. In doing so it will explore and involve the diverse culture of our community
History:
THE GALLERY started off as a no name platform but using the ‘mother brand’ name RUNFREE exhibiting arts around the country first in 2017 expo at the mall at Botha Bothe on an exhibition titled “ BOTHA BOTHE ASPIRES ARTS EXPO” later was showing at THABA BOSIU CULTURAL VILLAGE 2018 showing the”
AFRICAN WOMAN EXPO ” following that showing at CAFÉ WHAT? The “AFRICAN WOMAN EXPO 2019”
didn’t show in 2020 showed 2021 “COMMON GROUNDS EXPO and ART TALK, worked with a few independent organizations including JCI, LCCI, SELEMELA, and MINISTRY OF TOURISM as one of the government organizations.
Gallery Team
Signature workshops and exhibitions:
THE AFRICAN WOMAN EXPO annual
AFRICAN WOMEN 2019 CATALOG
COMMON GROUNDS EXPO quarterly
COMMON GROUNDS 2021
COMMON GROUNDS ART TALK monthly
COMMON GROUNDS ART TALK 2021
HAE LESOTHO concept
Teaching programs (NEW INITIATIVE)
HOMESCHOOL ART PROGRAMS
ART EDUCATOR PROGRAM
SCHOOL TOURS
Specialist programs (NEW INITIATIVE)
ART FROM RECYCLED OR REPURPOSED MATERIAL
NEW INITIATIVES
Artists Agents programs (2022-2024)
An initiative to build a network of agents who will work on day to day basis to promote the runfree artist work by also creating a sustainable flow of income in between the artists, the clients and the agents
ABOUT AGENTS
Expanding education programs (2021-2022)
A plan to expand educational programming and community outreach to support the early development of arts education for children and youth within the community, Plans are underway for reaching children of low-income areas; providing free creative excursions, and affordable educational opportunities in visual arts.
Disability inclusion programs (2022-2023)
Accessibility to arts for all audience, including children and youth who have special needs
Green art initiative (2022- 2023)
A goal to make sales on arts and crafts on art made from wastes or recycled material to drive control, awareness and environmental preservative movements
Available companies and/or organizations of interests on this initiative
BEDCO-
MEADA HOUSE GALLERY-
MORIJA ARTS CENTER -
THE HUB -
UNICEF Lesotho -
JCI Lesotho -
LCCI -
MINISTRY OF TOURISM -
OFFICE NATIONAL -
AMERICAN PEACE CORP-
ALLIANCE FRANÇAISE -
LEHAKOE - 5981 1540
About EVENTS and SIGNATURE PROGRAMMING
COMMON GROUNDS ART TALKS
About Art Talk
Common grounds is known amongst the ones who coined the phrase as “a state of agreement among two or more groups or individual”
Type of Talk
Meetings, Lunches, sittings, sit ins, residencies
Engage with the active art markets, art enthusiasts, art collectors, art curators, students and
other artists. Solve Issues on copyrights, authenticating and art licensing.
Explore, advertise and materialize our most immediate ART SHOW.
Artists relieve activities
COMMON GROUNDS EXHIBITIONS
About Exhibition:
Showing a variety of artists, different in styles, understanding and approach to art, Common Grounds, a relaxed yet a moving platform, explores unity in diversity with vivid artworks bringing local artists and their audience to a single space of common or similar goals. Where perspectives whether parallel, contrasting, subtle or extremely obvious are broken down to more relatable ideas or concepts as a way to broaden understanding within the audience, the artists, the art market and the art community as a whole.
Theme:
Flexible
Type of Exhibition:
Commercial
Sales on small collective art works from various local artists.
Advertise the next available show.
Sell catalogs for the PREVIOUS and NEXT available shows.
Find and register more artists for our next COMMON GROUNDS quarter.
THE AFRICAN WOMAN ART EXPO
About Exhibition:
The African Woman Art Exhibition/ Mosali Oa Moafrika Art Exhibition is an event launched on August 9th 2018
(Thaba Bosiu Cultural Village) by RunFree, with intentions to inspire, empower and celebrate women, as this day is known as the national women’s day. The theme is created to reach the minds and hearts of those belonging to this day and Month through fine works of our local artists, as they create and embody the idea of what being a woman means today, articulating these through their different perceptions. Creating a space that sparks and brings up different conversations between artists and audience. This Annual show has taken its second turn in 2019 and will continue to go on following the 2021 exhibition.
Theme:
The artworks created are to personify the idea of an African woman, her beauty, her smile, her pain or otherwise, whether physical, visual, or symbolic, cultural or cross-cultural, lyrical or poetic, these ideas are to show or reveal the African woman of our times as per each individual artist’s choice.
Type of exhibition:
Commercial
Sell ART WORKS and catalogs themed under “ AFRICAN WOMAN”
HAE LESOTHO
About Exhibition: *missing*
Theme: *missing*
Type of expo: Commercial
Sell ARTWORKS depicting the look, the feel, the culture, the history the heritage and the people of the
mountain kingdom.
About LEARNING and TEACHINGS PROGRAMMING
HOMESCHOOL ART PROGRAMMES
Provide home schooling for kids, students, adults who are interested in learning or improving
on their artistic skills
ART EDUCATOR PROGRAM
Arm and provide registered artists with tools for their teaching endeavors
SCHOOL TOURS
Provide and assist teachers on teaching arts in government and private schools
Instill ideas of quality art and exhibitions and other art culture with pupils in schools country
wide.
AVAILABLE NAME SELECTIONS
RunFree galleries
O1o galleries
Sees galleries
*****
Tasking and executive team stand.
Management/chief curators
Co curators
Communications and networking
Social media content
Events and Marketing
Funding, financing and sponsorships
Research and Archives
MANAGEMENT
Set events and programs Manage events and programs Supervises
Approve/disapprove exhibitions, programs and social media contents Takes interviews
CO CURATOR
Manage events and programs
Set dates and meetings
Supervises
Work critics
COMMUNICATIONS AND NETWORKING
Schedules and coordinate every meeting, events, programs and tasking
Responsible for all internal and external networking
Updates and informs members on all and every internal and external events and or other
opportunities locally and internationally
EVENTS AND MARKETING
Advertises
Poster designs, invitations and flyers
Ensures programming and events are dated, funded and scheduled
Events and program records, reports and minutes
SOCIAL MEDIA
Building content (video and image contents)
Posting contents
Pages and online information updates
Consumes, share and comments on eternal comments
FUNDING, FINANCING AND SPONSORSHIP
Oversees every payments, funding, financing of all internal initiatives
Records all payments made
Finds and make proposals to all possible art and artists sponsorships
Please refer to the follow chart PDF provided separately
*****
This copy is property of RunFree. Implementation and execution on this strategy shall be discussed
amongst registered members of RunFree, whose opinions and inputs subjective or objective will be
highly considered and agreed upon.
Open to evaluation following 3rd of October meeting
Released 1st October 2021 by Alvin Lesoli
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