J Makoetla Video Marketing 3

How to choose an attorney?

Throughout the course of your legal problems, you will have to make some tough decisions- If you were involved in an accident then you have to choose between bringing criminal damages or press with a plaintiff case, if you have a small business and you were involved in a deal, then you have to decide whether to sign it or let it pass. There is no clear-cut answer in many of these dilemmas, and getting the right lawyer is crucial to you.

We examine the perks of choosing a lawyer in a pre-paid legal plan as opposed to hiring your own lawyer, some simple steps you can take to choose a good attorney.

The number one criterion has to do with a lawyer’s legal ability: someone who lays the law down for you, present you with option, explain the ramifications of each decision you make and give you recommendations on the best course of action.

In this day and age of complicated legal matters, many lawyers are increasingly specialized and you stand to get better information from someone with a practice focus in a particular area of the law than
a generalist who deals with a broad spectrum of legal issues.

Building rapport is also very important: your relationship with your lawyer can make or break your case. You need a lawyer who gives you candid advice and council you can trust, someone with enough perspective to step back from an issue and look at it from all perspectives.

Client-lawyer relationships are very limited within a paid legal plan.Because of "preventive" nature of most plans, your contact with your lawyer will be limited on many occasions.

You seldom get to talk to your lawyer face-face – as most of the consultation is done over the phone- and even when you get to talk to them, it’s difficult to build rapport when your office consultations are limited to a dozen hours a year.

The good news, however, is you still have some options left when you signup for legal plan, you get to choose your lawyer and there is a number of steps you can take to increase the likelihood of a good lawyer.

First you need to ask for referrals from previous clients. Ask around about good attorneys in the network. Once you get a few names, check their educational background, their qualifications and their professional track record with your state’s bar association
.

After you receive your referrals, don’t shy away from setting up interviews with attorneys in the network. Most don't mind receiving inquiries about what they do and how able they are. Ask tough questions: How long have they been in practice? How satisfied are their previous clients?

How many legal problems of interest to you have they taken recently?

How to choose an attorney?

Throughout the course of your legal problems, you will have to make some tough decisions- If you were involved in an accident then you have to choose between bringing criminal damages or press with a plaintiff case, if you have a small business and you were involved in a deal, then you have to decide whether to sign it or let it pass. There is no clear-cut answer in many of these dilemmas, and getting the right lawyer is crucial to you.

We examine the perks of choosing a lawyer in a prepaid legal plan as opposed to hiring your own lawyer, some simple steps you can take to choose a good attorney.

The number one criterion has to do with a lawyer’s legal ability: someone who lays the law down for
you, present you with option, explain the ramifications of each decision you make and give you recommendations on the best course of action. In this day and age of complicated legal matters, many lawyers are increasingly specialized and you stand to get better information from someone
with a practice focus in a particular area of the law than a generalist who deals with a broad spectrum of legal issues.

Building rapport is also very important: your relationship with your lawyer can make or break your case. You need a lawyer who gives you candid advice and council you can trust, someone with enough perspective to step back from an issue and look at it from all perspectives.

Client-lawyer relationships are very limited within a prepaid legal plan.Because of "preventive" nature of most plans, your contact with your lawyer will be limited on many occasions. You seldom get to
talk to your lawyer face-face – as most of the consultation is done over the phone- and even when you get to talk to them, it’s difficult to build rapport when your office consultations are limited to a dozen hours a year.

The good news, however, is you still have some options left when you signup for legal plan, you get to choose your lawyer and there is a number of steps you can take to increase the likelihood of a good lawyer.

First you need to ask for referrals from previous clients. Ask around about good attorneys in the network. Once you get a few names, check their educational background, their qualifications and their professional track record with your state’s bar association.

After you receive your referrals, don’t shy away from setting up interviews with attorneys in the network. Most don't mind receiving enquiries about what they do and how able they are. Ask tough questions: How long have they been in practice? How satisfied are their previous clients? How
many legal problems of interest to you have they taken recently?

Business Insurance Basics And The 5 Cash In Your Pocket Ways To Save ON ...

Business Insurance Basics And The 5 Cash In Your Pocket Ways To Save On Your Next Policy

Business Insurance Basics And The 5 Cash In Your Pocket Ways To Save On Your Next Policy

If you're already in business with an insurance policy the basics of this article will be familiar to you. Yet, in this article we share the 5 tips that could save you thousands of dollars on your current or next policy so it very well could be worth your read!

All insurance companies exist for one reason. They are in business to make a profit. The way they do this is simple. We, the customers with insurance policies, pay a premium for the peace of mind that if something bad should ever happen, the insurance company will compensate us for the losses and we won't loose the items we're insuring. If the insurance company pays out less for claims than it brings in from all the current policies it makes what's called an underwriters profit.

So obviously 'business insurance' is a policy which is intended to serve the needs of a business rather than the needs of an individual. In general this type of policy protects a business from monetary losses due to just about any type of catastrophe you can imagine, fire, theft, vandalism and even business loss insurance can protect a business should they have a bad quarter or lose money for a short period of time. Business insurance can also help stabilize your business by establishing better credit relations and provide a retirement plan for your employees.

Needs of Business Insurance:

Whether it is a small enterprise or a large corporation, the success of a business always depends largely on the hard work and ingenuity of its employees. Yet, a single disaster can eliminate all the profits, wipe out a business and leave many hard working employees on the street. The only key to make sure that all the money and effort that have been invested in a business is completely secure in case of any tragedy to the business is to protect the business with an appropriate insurance policy.

There are mainly five ways to save big bucks on a business insurance policy and they are as follows:

1. Shop around: Now a days it is very easy in getting the names of companies or brokers who specialize in business insurance and comparing prices online before purchasing, this alone can save you truck loads off your monthly premiums over the next few years.

2. Choosing a higher deductible: By choosing a higher deductible you the customer pay less for the policy. As an additional side note here, this also works for home and auto insurance and can save you thousands over the next few years as long as you know that if you need to make a claim it will be a higher fee.

3. Purchasing a package policy: It is sometimes cheaper to purchase a package policy rather than individual coverage and this can be ideal for small and medium sized businesses.

4. Work closely with the insurance agent: By working closely with your insurance agent you'll get valuable advice to protect your business from unexpected disasters.

5. Follow the Insurer's recommendations: By following your insurer's recommendations and guidelines you will be able to reduce your premiums. Basically this is because the insurer thinks you are less likely to make a claim.

Benefits of Business Insurance:

Not usually mandatory, most businesses have a certain kind of insurance whether they are a for-profit or nonprofit company. That is why business insurance is very essential for every company(s) as business risks increase year by year. It is very necessary to know what insurance to purchase depending on the nature of your business. If there are lots of assets in your business then the theft and property damage insurance should be considered as well.

Countless hours from talented staff are spent in developing your business. Therefore it is very important to plan to secure your business from a lawsuit, natural disaster strike or some other crisis. And thus we find the actual need of business insurance.

HOW TO SET UP A TAX SAVING BOOKKEEPING S 1

HOW TO SET UP A TAX SAVING BOOKKEEPING S 1

Marketing Your Business Online

Marketing Your Business Online

If you are not already marketing your business online, it is time to start. Although there are a few exceptions, just about every business can benefit from online marketing. There are just so many advantages to this type of marketing. First of all, it is extremely affordable to market your business online. Other advantages to marketing your business online include the ability to reach a large target audience, the ability to reach potential customers all over the world and the ability to customize the marketing for different sectors of the target audience.

The affordability of Internet marketing is one of many reasons why many business owners are turning to the Internet for advertising. Advertising online is incredibly affordable especially when you consider how many potential customers a business owner can reach with an online marketing campaign. Most methods of online advertising are quite affordable and some of them do not have any direct costs. For example, you may choose to market your business online by participating in industry forums and posting links to your website whenever it is appropriate to do so. In this case the cost of creating and maintaining the website is insignificant in comparison to the number of potential clients you could reach through online marketing. Additionally, the costs associated with posting links to your website are incidental. You could consider the cost of having access to the Internet as part of the cost but you most likely require Internet access for other reasons as well so it is completely worthwhile.

Reaching a large target audience is another very worthwhile reason for marketing your business online. You may have spent a great deal of time and energy doing market research and determine who your target audience is. You may have also spent a great deal of time trying to figure out the best way to reach this audience. This is a very sound marketing principle but as it applies to marketing on local television, radio and print media it only allows you to reach a limited audience. However, when you take your marketing to the Internet you automatically drastically increase your potential target audience because you now have the ability to reach members of your target audience around the world.

This ability to reach customers around the world is another major advantage to marketing your business online. Regardless of where you live and operate your business, you have the ability to reach those who have an interest in the products you sell or the services you provide no matter where they live. This makes it possible for you to do business with customers around the world.

Likewise the fact that the Internet is available 24 hours a day is also very beneficial to those who choose to market their products or services online. Shopping for products and services in person can be very difficult especially for individuals who work long hours or those who work unusual hours. These working conditions make it difficult for these individuals to do business and make purchases of products and services they need during regular business hours. However, business owners who have an online presence are much more convenient because unlike stores and calling centers, the website never closes. This convenience gives potential customers the ability to view products and services, compare these products and service to the ones offered by competitors and make a purchase at any hour of any day.

If you are a business owner who is reading this article and you do not already have a strong online presence, you need to immediately start learning more about the world of Internet marketing. This is so important because if your competitors are marketing online, you may find they are gaining a steady advantage and are becoming more appealing to potential customers. Before too many of your potential customers become loyal customers of the competition it is time to start figuring out how you can market your business online and keep up with the competition.

Contact me here:
James Makoetla
tsuibila@yahoo.com
703-243-9321

With my unique business solution, you get the best of both worlds. My Facebook Business Page attracts Facebook Members to your business and my Live Site, attracts people that aren't Facebook Members and my site gets submitted to search engines automatically. On average it has about 5 seconds to capture the interest of visitors. The link below allows you to view my Live site now.
http://jamesmakoetla.me

HOW TO SET UP A TAX-SAVING BOOKKEEPING SYSTEM

One of the most important, but least understood or appreciated
aspects of any business is its bookkeeping or accounting system.
And, because very few people know much about the reasons for a
bookkeeping system, most people are frightened by the thought of
the work involved in setting up such a system, and the drudgery
of daily maintenance.

There's really nothing complicated to bookkeeping it's as simple
as keeping a daily dairy and' or maintaining your personal
checkbook. At the bottom line, it's simply a matter of recording
your deposits-your incoming monies-and keeping a record of the
money you spend.

So, the first thing you need to do is open a business account for
your extra income business or endeavors. Generally, this is
simply a matter of asking the new accounts teller at a local bank
for a business account registration fee, send it in to the
appropriate commissioner, and from there, open you a new business
account-complete with imprinted checks.

Drop by a local stationery store and pick up a loose leaf
notebook, and a supply of paper. We've always picked up a supply
of index tabs at the same time--either to separate the months or
the accountability sections for each item we sell.

Assuming that you want to make it as simple as possible, while at
the same time keeping it as efficient as is necessary-here's what
you do and how to do it.

On the first page in your notebook, write on the top line and in
the middle of the page: Monday, January 1st, 1983
or whatever day you officially start your business...Then, as
your orders come in, if by mail, as you open your mail-jot down
starting from the left side of the page, the amount you
received-dash-for what-from whom, and their address. The page
might look like this:

Monday--- January 1 1983

$
14 Tapes
100 S.W Fee-Barton
10 Hong Kong Dir #261
10 " " #261
3 Whsle Prt Dir #49
70 Hot Line Lst--Morgan

TOTAL INCOME $207 EXPENSES 0

That's all there is to it, and boiling it all down, it amounts
to recording what you receive and what you spend.
The next entry, immediately under that first day's entry might
look like this:

$207 Deposit
11 Printer-for copies
10 Sec & riches thru R Est #302-Rogers( 75010)
3 Simplified annual M.O bkkp Sys (21104)
10 Money Magnetism-Kline (88033)
36 R.W Fee-Magnuson (10067
6 Manual on Bookselling-#291-Magnuson (10067
15 display Ad- Smith 948089)
22 Ideal Ofc Supplies-printer paper

TOTAL INCOME $80 Expense $33 Deposit $207

And then, carry on with this recording of the money you deposit,
receive and spend each day with similar entries for each day of
the week-every day Monday Thru Saturday for each week. It's
simple uncomplicated, and a positive record of your business
activity.

Then at the end of each month, transfer this daily information to
one of the low cost bookkeeping registers that your tax
consultant or accountant can work from. These people won't work
from your daily dairy, ad will not transfer the information you
record in it to a formal bookkeeping register without charging
you a small fortune. it's not that big of a job, ad if you do it
after te close of the business on the last day of the month, it
will take at the most a very few minutes. Then, of course, when
you're ready to do your taxes, you simply give your bookkeeping
register to whoever is going to do your taxes, and you're home
free.

The bookkeeping register you'll need can be any simple columnar
notebook-we use an "Ekonomik Register,Form RL-17"
available in a number of different styles and sizes from Ekonomik
Systems-PO Box 11413-Tacoma,WA 98411. All you really need is some
sort of notebook with a number of columns marked off, a title
written at the top of each column, and a record of te money
received for each day relative to the product or service each
column represents. Then at the end of each month, you can simply
add the totals from each column and you'll instantly know how
much money you took in from each of your offers.

Beyond te date column, will be your record of expenses or money
spent. Again, you should title each of the columns you'll be
entering figures into, and then record your expenditures for
items falling into those categories. Then at the end of each
month, it's a simple matter to add the total from each column and
know exactly where you stand relative to profit or loss-how much
you took in compared to how much you spent.

Bookkeeping and/or accounting is a very simple and should not
scare you. Just keep it simple, ad up-to-date.

Budgeting For A Home Business

Budgeting For A Home Business

If you are considering starting your own home business, one of the first things you must think about is budgeting and planning to find the money you need. You can start the planning process from your kitchen table if necessary. You'll need a telephone with an answering machine to handle calls while you're budgeting and planning. It is important that you project a favorable image. So in addition to the phone, you will need good quality business cards, which should include your name, the company name, phone number, web site and e-mail address. A computer with appropriate software is a necessity for internet marketers. A calculator and a file cabinet would be nice but can wait a while.

Once you are organized and have an internet marketing plan, your next move will be to begin your home business budgeting and planning to find the money you need to get started. Once you get the word out that you are ready to open your business, you can begin to try to locate a source to provide the capital you need. Some internet marketers build a successful business with no start-up money, but in general you will need at least a small amount of money to get started.

There are many individuals who are willing to invest in small internet marketing venture. Their willingness to invest depends upon the likelihood of your success, so be sure you explore all the options and choose your type of online business wisely. An investor is, after all, in business for the same reason you are, which is to make money. You can begin by advertising, personally contacting investors who want to make a profit during the process of lending you money. The old saying, "if at first you don't succeed, try, try again," applies here because if one lender is not willing to lend you money, chances are someone else will.

The more you advertise your services, the more likely you are to find the money you need as indicated by your budgeting and planning process. One way to begin is to run an advertisement in the "Investors Wanted" column in the classified section of a local newspaper. It might read like this: "Money needed internet marketing venture. Call 555-555-5555."

You should run your ad as often as you can in all the newspapers in your area for at least a month if you can afford it. The money for these ads will come out of the advertising budget that you created during the budgeting and planning process. This budgeting and planning for your home business is necessary in order to for you to find the money you need to become a successful internet marketer.

An additional or alternative ad could be run simultaneously with the other ads you are running. The purposes of these dual ads will be to reach as many potential investors as possible. You will possibly attract more than one investor, which will enable you to compare their terms and repayment options.

When you place your ads, you can list them under any or all of the following categories in the classified section: "Business Opportunities Wanted; "Financial & Loans Wanted;" or "Money to Loan." When you have responses to your ads, it is time to set up individual meetings with the potential lender. Your home business and budget planning, if done properly, can result in finding the money you need to become a successful and highly profitable internet marketer.

Advertising And Internet A Long Term Relationship

Entrepreneurs these days work hard to take their business to the next level. Now, they are frequently using Internet as an important medium for advertising. To create brand awareness and to reach universal markets, online advertising is now excessively used. To know more about advertising, feel free to contact us.

Keywords:
advertising, advertising company, advertising agency, Out Of Home Advertising, Internet advertising, billboard advertising, mobile advertising,

Entrepreneurs these days work hard to take their business to the next level. Now, they are frequently using Internet as an important medium for advertising. To create brand awareness and to reach universal markets, online advertising is now excessively used. In India alone, over 41,000 advertisers have advertised on Internet, which means around 46 million advertisers. This makes India a sizeable target market for Internet advertisers.
Due to rise in competition, online advertisement agency or online advertising companies are hired. They help in promotion and well planned advertising. This also proves that advertising is the major part of promotional blend and also is crucial for achieving success. It is always a good idea to start the advertising campaign with best planning and proper coordination of advertising agency and advertising company.

It is acknowledgeable that online advertising is valuable since it reaches out more and is best for the advertisers. Any person of any social segment can view online advertisements. Another main positive feature of online advertising is that this type of advertising is not restricted by time zones or geographical boundaries.
To create an impact on potential customer and to ensure good returns, advertisers don't hesitate on ad spends. They are assured that returns would be considerably good. A successful advertising campaign becomes obvious only when ads are placed right and are targeted perfectly.

The many search engines on Internet have drawn attention towards advertising through information technology. This helps common buyer also deeply as a person always tries to find out more about the product before buying the needful product of service.
If a person wants to go for banner advertising, then a lot of aspects those have to be managed intentionally. A professional Internet advertising agency or an Internet advertising company can be appointed for it.
Internet advertising comes under new media. Online advertising or Internet advertising is a whole new world of potential. It is not just cheaper but a very fast medium also. Youngsters spend a lot of time online; therefore to get money, tricks like âclick throughâ on advertisements are uses. In some colleges, companies give free Internet access. For any company; youngsters are a major market, therefore most feasible to create brand familiarity. For this purpose companies provide free games, chat rooms, free downloads, etc. By doing this, the advertiser tends to create a positive notion for the product in youngsters mind.

Thanks,

James Makoetla

Every Type Of Company Has Two Different 1

Every Type Of Company Has Two Different Types Of Equities

A company’s financial position indicates the number of resources that they have, and also the claims against those precious resources at any time. Claims can also be referred to as equities. So, a company can be known as a combination of economic resources and equities. Economic Resource=Equities. No matter what type of business your in, every type of company has two different types of equities. They are creditor’s equity and owner’s equity. In another way Economic Resources= Creditors Equities +Owners Equity. When using accounting language, the economic resources a company has at a particular time is called their assets? On the other hand, the amount of creditor’s equity a company has is known as their liabilities. So here is the standard equation of accounting or better known as the accounting equation: Assets=Liabilities + Owner’s Equity. Similar to an algebraic equation, both sides of the equation has to be equal. This equation comes in handy when analyzing the financial effects of your everyday business activities. Let’s talk about a very important concept of any business. Assets are known as the economic resources that a business has that are expected to generate money for them in the future. Some examples are real estate and any other property that a business owner so that they can rent out to people. If a business is owed money than it goes into what is known as accounts receivable which are monetary items. However, there are some assets that are not physical. Some examples are copyrights, trademarks, and patents, but they are still extremely valuable to a business. Next, liabilities are the obligations that a business has such as paying cash, provide future services to individuals, or transferring assets to another entity. These are known as the debt of a business or the money that they have to owe in the near future. All of these are recorded in the accounts payable. As I’m sure you know, having a lot of debt is not fun and liabilities/debt are claimed that are seen by the law. The law gives creditor (People that money is owed to) the right to push the sale of a company’s assets if they don’t pay their debt on time. Creditors have a ton of rights over owners and they have to be paid in full even before the owners receive anything. It is very possible for a debt to consume up all a company’s resources. Next, the owner’s equity refers to the claim that owners of business make in regards to the assets they have. It is the residual interest or the remaining assets of a company after deducting the number of entity liabilities. Here is the equation for owner’s equity. Owner equity=Assets-Liabilities. The owner’s equity within a particular corporation is referred to as stockholders equity, so the equation then looks like this. Assets=Liabilities +Stockholder’s Equity. The stockholder's equity has two distinct parts which are the contributed capital and retained earnings. Stockholder’s Equity=Contributed Capital + Retained Earnings. The amount that an individual stockholder puts into a business is known as the contributed capital. Contributed capital is usually divided into two separate parts known as par value and “par value” and “additional paid-in capital.” The retained earnings are the amount of equity that is earned by stockholders from the income generating activities of a business that are kept for future uses by a business. Retained earnings are affected by three types of transactions which are revenues, expenses, and dividends. The increase and decrease in a stock are known as revenues and expenses respectively and these come from operating a business whether online or offline. If you’re online than an operating expense that you will have if you have your own website is your domain name and hosting service. Another example is if a customer agrees to pay you in the near future for a service that the company will perform. The money is recorded in the accounts receivable (asset account) which increase the asset value but decrease the stock holder’s equity amount which is an example of revenue. However, if a company promises to provide a service in the future than this is known as an expense. When this happens the assets decrease (accounts receivable) and the liabilities (accounts payable) is increased, which makes pretty good sense right? When the revenues exceed the expenses this is known as the net income which is good, and on the other hand when expenses are greater than revenues than this is known as net loss which means that you’re losing business or your business costs more to operate than what you make. Dividends are the distribution of assets to stockholders which refer to the past earnings. Do not confuse expenses with dividends, because they both are reducing the retained earnings amount. Retained earnings are the collected net income or revenues minus expenses. The financial statements are the main way for communicating information about a business to those who have some type of interest in it. What helps me is to think of these statements as a type of model for business because they show how a business is doing in financial terms. However, like a variety of methods and models, financial statements are not perfect and have their flaws. There are four main financial statements, and they are income statement, the statement of retained earnings, the balance sheet, and the statement of cash flows. What the income statement does is summarize the revenues earned or the money made, and the expenses or the money that is deducted from a business. Many accountants consider it the most important financial report because it makes it clear whether a business has met its profitability goal. The next one is the statement of retained earnings, and it displays the retained earnings over a period of time. The time that the retained earnings will be zero is when a company first started out in their accounting period. A lot of companies use the statement of stockholder equity as a substitute of retained earnings. This is a more detailed statement because it displays not only the aspects of retained earnings but it also shows the changes in the stockholder's equity accounts. Next, the financial situation of a business on a particular date, usually on the end of the month or the year is the balance sheet. The balance sheet displays the value of a business according to their assets and the claims against those assets which are the liabilities and the stockholder's equity. Last, the statement of cash flows is geared towards a company’s liquidity measures. They are basically the flow and outflow of cash in a company. The net cash flow is the subtraction between the inflow and outflow of money. The statement of cash flows also display the money generated by simply operating a business, and it also displays the investing and financing transactions that occur during a particular accounting period.

JMAKOETLABUSINESSCONSULTINGMARKETINGSERV 1

Jmakoetlamktgbiznet - Advertising Agency in Arlington

JMakoetlaBusinessConsultingMarketingServices

 (J Makoetla Article Marketing & Ads)

(J Makoetla Article Marketing & Ads) in Arlington, Va. is a business directory of local Businesses, Companies, Corporations, Universities, Foundations, Institutions, Colleges, Associations, and Organizations. 

Get to know them, go to Facebook Search to find “JMakoetlaArticleMarketing in Arlington VA-Promotions & local,’’ or JMakoetlaArticleMarketing on Alignable to connect with them as a human being. 

Become genuinely interested in their products, listen to them and care about them.

https://jmakoetlaarticlemarketing.net

My name is James Makoetla.

Please feel free to contact me.
4435 N Pershing Dr. # 514 Telephone 703-243-9321.

Through the internet, I am creating influence and establishing myself as a helpful authority. This is one of the best ways to get clients onboard that not only use my services but love my services which will greatly benefit their businesses. A strange thing happens when businesses don’t advertise “NOTHING.’‘They must keep their brands in front of their customers as much as possible, attract their attention, create interest in their products/companies, and ask for action from their customers.JMakoetlaArticleMarketing is the name of my business.

I advertise small to medium - size businesses on the internet inexpensively to convince people that their products worth buying. This is achieved by concentrating on the areas of marketing and advertising in the internet by either JMakoetlaArticleMarketing Photographs or J Makoetla Article Marketing Paradise Found Photos. Businesses get well-written advisory articles, which can be successfully published on a number of different websites, that help their sites as important information providers in the targeted domain Articles to be posted on various industry-specific-websites as well as on Broad-based content websites that accept articles from various industries, usually classified in industry-related categories. It’s like, “Which came first, the chicken or the egg?”

Well, sort of.

I am running a creative business, my offerings usually fall under 3 broad categories: advertising and consulting/business services.

All have their advantages and disadvantages.

And all can be profitable.

But which one should I offer first?

I should offer to advertise first.

People need to come into contact with something seven times before they’ll decide they need it. Consider this: how many times have you seen something – maybe a new trend, maybe a gadget on an infomercial – and immediately thought, “that is ridiculous” or “who would buy that??” But then you see it again, and again, and again, and again, and after a couple of weeks, you suddenly want it. Bad. So bad you totally went out and bought it. (This has happened to me; don’t pretend it hasn’t happened to you too!)
#james \Makoetla online marketing strategies#james makoetla#james Makoetla photos#articles by James makoetla#videos by J Makoetla article marketing#videos by JMakoetlaArticleMarketing#J Makoetla marketing strategy#j Makoetla marketing strategy examples#J Makoetla marketing consulting photos#video
... See all

JMAKOETLAMKTGBIZNET

https;//jmakoetlamktgbiznet.business.site

5 Marketing Moves for Business Success 1

5 Marketing Moves for Business Success

Summary:

Effective marketing can be simplified into five moves – five concrete actions – that you can implement immediately. Your challenge: try one or more of these NOW.

Keywords:

marketing effectiveness, marketing consulting, marketing moves, business marketing, sales strategies

Marketing has traditionally been broken down to a formula known as “the 5P’s” – the five factors that make up an organization’s marketing strategy. If these are done consistently, well, and for a long enough period of time, these 5 factors also become part of their brand.

So far, so good. But the problem is that no one can seem to agree on exactly which 5 P’s are important, so the list typically includes: people, product, place, process, price, promotion, paradigm, perspective, persuasion, passion, positioning, packaging, and performance.

Wow. Sounds complicated, huh? I’m going to try and simplify effective marketing into five moves – five concrete actions – that you can implement immediately. Your challenge: try one or more of these NOW.

Move 1: Move Up

Want to try something different? The next time you’re speaking with a prospect, when the question of price comes up, DOUBLE your normal price and see what happens.

Am I crazy?

Maybe, maybe not. The other side of the coin is that maybe YOU’RE crazy for not charging for VALUE, but instead competing on PRICE. Businesses that compete on price lose. Period.

The easiest thing your competition can do is undercut your price. In fact, the first thing they will copy is your price. It takes no imagination, no creativity, no innovation, no market leadership, and no vision to lower the cost of something. And it hurts all parties involved. Lower prices always mean lower profits. Studies have shown that a 1% drop in price leads to an 8% drop in profit.

What happens when you double your usual price?

Several things. Prospects perceive:

* An increase in the value of your product/service

* An increased level of prestige in owning/using your product/service

* An increased level of trust in you – and all your other offerings (the halo effect)

* An increased level of confidence that your product/service really works

A marketing consultant that I respect once gave me a very valuable piece of advice. She said, “Be expensive or... be free.” Being one of the most expensive providers of service is remarkable – people talk about their $200,000 Italian sports car or $21,000 platinum-plated cell phone. Nobody talks about their $19,000 GM sedan.

I’ve helped companies double their prices, with great success, and I’ve helped independent consultants double [and in one case triple] their fees. In each of those cases, they got more clients, not fewer. Details on how to do this in Move 3. And perhaps this means you’ll lose a few unprofitable clients along the way. If you don’t lose some unprofitable clients, you won’t have room to serve the more profitable ones when they come along. It’s professional suicide to continue focusing on serving a market sector “that can afford” to pay your old (low) prices. Price doesn’t find clients. VALUE finds clients. And those clients that value your work should – and will – pay according to that value.

Free is also a powerful price point. And, of course, free is remarkable. Which is another facet to moving up – you move up when you give VALUE first. For free. Got a great idea for a prospect? Great! SEND IT TO THEM. Even better, got a business lead for them? Hand it over! Did you come across an article, a profile, or a piece of research that directly impacts their business? Clip it and mail it to the top person with a brief note. That prospect’s door is now open.

Move 2: Move In

Moving in means moving closer to the customer. Live in their world, think about their problems, and think about their clients and prospects. What’s the first step? Research. Preparation. Homework. Industry, regional, business, and company news is now at every salesperson’s fingertips on the Internet. If you’re not intelligently researching your prospect’s issues, challenges, and pressures, how can you possibly come in with a credible solution?

Don’t like sitting at the computer all day? An even better idea is to hit the street. Visit businesses, talk to your contacts in the fields you serve, get some firsthand information about what’s going on in their world – what are their challenges, perspectives, obstacles, priorities; what are their dreams, their “only-ifs,” and their biggest aspirations?

Is this a lot of work? You bet. Do the majority of salespeople put in this kind of effort? No way. Which is exactly why YOU should. That brings us to Move 3.

Move 3: Move Ahead

Moving ahead means going above and beyond what most salespeople are doing. It means putting in the work – yes, the real, hard work – that makes the difference between being a peddler and being a partner.

Want to move ahead? Start by avoiding doing things your prospects dislike.

Here are the top 10 things salespeople do that buyers dislike according to a Purchasing magazine survey. See if you (or your sales team) might be guilty of any of the following professional no-no’s:

10.Failure to keep promises

9. Lack of creativity

8. Failure to make and keep appointments

7. Lack of awareness of the customer's operation ("What do you guys do here?")

6. Taking the customer for granted

5. Lack of follow-through

4. Lack of product knowledge

3. Overaggressiveness and failure to listen

2. Lack of interest or purpose ("Just checking in")

... and the Number 1 dislike: Lack of preparation.

You can also move ahead by charging more (remember Move 1?) and DEMONSTRATING the VALUE of your product service with hard numbers.

In his insightful book, How to Become a Rainmaker, author Jeffrey Fox calls this process dollarizing. Dollarizing is one of the most powerful sales techniques because once you show (with real numbers that your prospect will provide you with) the return on investment – how THIS much spent will generate these much savings, or profits, or sales, or new clients, or hours, etc. – you basically shift the conversation from selling what you’re selling to SELLING MONEY.

In my seminars, I do an exercise called “The Money Machine” that will help you spell this out in hard dollars, very clearly.

The Money Machine goes one step further because you can use it monetize against:

* competing products/services

* the prospect doing nothing

* the prospect doing it themselves

* other things the prospect is already comfortable spending money on

Book a consultation http://jamesmakoetla.me, email me: tsuibila@yahoo.com

Suddenly, your product/service becomes a real “investment”: meaning, you can show people the math behind “this much IN” for “this much OUT.” There’s nothing much easier than selling money at a discount!

Here’s another way to move ahead: stop the ridiculous game of “closing the sale.” Closing is not a technique; closing is not a trick; closing is not about magic phrases and looks and power games. Closing should be a natural extension of your conversation, and the two most effective questions you should ask your prospect as you near the end of your value-based discussion are:

1. Does what we’ve talked about so far make sense?

2. What would you like me to do next?

An answer to Question 1: If you’ve prepared for the meeting, discussed the prospect’s key issues, and monetized the value of your solution, of course, it makes sense!

An answer to Question 2: “Let’s go ahead” or “Let’s do the paperwork.” Or if your prospect answers this with “Get Out” or “Drop Dead,” you have a pretty good idea that the sale is not ready to close. Seriously, carefully listening to the answer to this question will allow you to address any hidden concerns, hesitations, or issues – right then and there before the prospect would otherwise blurt out an abrupt “No!” to any other traditional “ask for the sale” verbiage that so many sales trainers recommend. Remember, you’re not there to sell – you’re there to HELP THE PROSPECT BUY. If you need to tattoo that on your forehead, be my guest.

Move 4: Move Aside

Here’s another thing that most sales and marketing people have a hard time with: you can’t be all things to all people. Move Aside is about finding your niche, and claiming your expertise in a narrow area of specialty. In plain English, this means you want to become the “Go-To Guy” for your specific product or service – the exact opposite of a “jack-of-all-trades and master of none.”

The people you speak with will have a very different reaction to these two mental images of your product/service:

* “I think we can make this fit.”

* “This is exactly what we’ve been looking for.”

Let me give you an example. There’s a real company that lists among its services “Carpet removal, house cleaning, odd jobs, catering.” Now, I don’t know about you, but when I want a caterer, I’m looking for someone who does catering 24/7. I don’t want to have to worry about “Did they wash their hands after the carpet removal job and before serving my guests?” In fact, if I’m looking for a caterer for a wedding, I might even be drawn to “Wedding Bells Catering” much more so than “Sam’s Catering” or “Good Eats Catering.”

Here’s another example. There are lots of graphic design companies that do all sorts of work – websites, logo design, brochures, collateral material, wine labels, book packaging, etc. You name it, they do it. And business is generally OK. (But let’s face it, if they were going like gangbusters, they probably wouldn’t have sought out my help!) Some of them had a hard time differentiating themselves from the competition and others found it challenging to develop a strong client base and referral network. We’ve had some good success developing their current business, but when we delve into the possibilities of “Moving Aside” and carving out a real niche, or developing one thing that is their flagship specialty, most of my clients get cold feet.

Move 5: Move Alone

Right now, you are lost in a sea of gray. Me-too rules the day. Everywhere you look, there is more and more and MORE of the SAME OLD THING sold by the SAME OLD PEOPLE in the SAME OLD WAY. Boring. And deadly.

The problem is that people don’t buy gray. If you and your company and your offerings blend into the background, you might as well close up shop right now. Let me put it another way: all companies go bankrupt. It’s just a matter of time. Want proof? Out of the 100 largest companies of 50 years ago, 17 survive today. And none of those 17 are the market leaders they used to be.

Why? Shift happens. If you’re not separating yourself from the crowd, you’re blending in – and nobody will even notice you, much less seek you out and tell their friends about you.

Here’s an example of a company that really hasn’t been doing a bad job – but they’re also not the standouts they used to be.

On a recent call to American Express, an executive was straightening out a billing problem. At the end of the call, the operator asked her, “Have I exceeded your expectations for this call?” and the exec flatly answered, “No.” She had a billing problem, and the rep fixed it. That’s the expectation.

Now, if the rep had offered the executive a $50 American Express gift check to be used at any of American Express’ online retail partners, THAT would have exceeded expectations, right? That story would be worth repeating to 10-20 people. Can you imagine the executive telling anyone, “Hey, I called AmEx to fix my billing error. Guess what? They did it!” That’s not moving alone.

Here’s a good test to see if your marketing and sales strategies are in the category of “moving alone” – they are if you’re doing something that:

* is “simply not done” in your industry

* customers will make a remark about (remarkable!)

* goes against conventional wisdom (I call this “uncommon sense”)

* others (including your competition) think is “crazy”

* others (including your competition) will actually be AFRAID to copy

Get silly. Get crazy. Get an attitude. Get noticed.

Author Seth Godin perhaps put this most succinctly when he said, “Safe is risky. And risky is safe.”

Let me conclude with a recap of the 5 Marketing Moves:

1. Move Up = Get more valuable

2. Move In = Get Closer

3. Move Ahead = Get smarter

4. Move Aside = Get specialized

5. Move Alone = Get noticed

Taken together, these will also help you make the Ultimate Move = Get insanely great.

And remember the immortal words of Jerry Garcia:

“You don’t want to be considered the best of the best.
You want to be considered the only ones who do what you do.”

M.APPBUILD.IO

J Makoetla Article Marketing & Ads app

Video Takes The Web 1

Video Takes Over the Web

Today, the web has become one of the most common platforms for personal socializing and marketing products and services throughout the world. With more bandwidth, now available for almost the price of peanuts, it has become very easy to put up content in the form of audio, video and images as compared to plain text. As the web began to take off and technology improved, people were able to use and utilize more interactive forms of media via the web. 

Because of this, one of the most effective advertising and communicative media- web videos, have taken the place of TV commercials, life experiences and short movies! 
Websites like Youtube.com and the likes, have capitalized on this phenomenon and have rooted themselves firmly into the world of videos, which are taking over the web. 

With various playback technologies now supported by the web, it has now become easier than ever to incorporate videos on any website, hosted on any platform. The cost of putting up videos on the web is all dependent on the purpose and goal of the web videos. 

Many large and small brands alike, have realized the potential of websites like youtube.com, and are releasing videos on the web, for their marketing campaigns. Individuals too, utilize and release web videos over the web. Some videos released over the web, are about sharing life experiences, some are about personal interviews, some for dating and so on. 

Videos have taken over the web like a storm and their popularity is ever growing and ever increasing. So much so that, today major search engines like Google and Yahoo are working on web video search algorithms. The popularity of videos over the internet has soared to new heights especially with the advent of web video blogs, particularly since the sole purpose of web blogs, in general, is to facilitate the sharing of information, be it personal or commercial, with one’s self and others. 

Web videos have another, ulterior advantage as compared to other web media like images, sounds and animation; that being the power to grab attention of all individuals efficiently, since the average attention span of an average Joe or Jane is extremely short and plenty of other options are available. Since, web videos are efficient and more to the point, many prefer to watch rather than read or listen. Web videos also offer extremely high entertainment value, engaging potential readers and customers alike, and the same time they are competent in portraying what one may want others to know, be it life experiences or marketing bottom-lines. 

Thus web videos are not only the best and most efficient marketing tools on the web today, but also the best way to communicate and stay in touch with family and friends, express one’s feelings or give personal interviews. The ease of use, entertainment value and attention grabbing ability of web videos coupled up with the fact that they are easy to make/record, upload, and share, is video has taken over the web.

RSS Feeds Go Crazy In The Marketplace

Learn how easy it is to add RSS Feeds to your websites and increase your stickiness and retention rate of your visitors.
Geeks and Bloggers use RSS exclusively for the publishing and subscribing to news headlines and blog feeds, however many other innovative and useful applications of RSS have been sprouting up here and there. 

The marketplace is quickly learning that you can use RSS content feeds for so much more and it's getting crazy and wild out there in the business world.

To see a small sampling of what people are doing with feeds visit http://www.msifetch.com/Unique_Feeds.html 

Everything from audios and videos, recipes, graphics, weather, comic strips and much more. It seems there is no limit to what you can do with a little ingenuity and creative thought.

Many of the larger sites are starting to utilize these new features making it a lot more interesting adding such feeds to your website. Companies like Apple, Ebay, Amazon and shopping channels are offering a much more graphical interface than just a headline and a paragraph.

With the web surfer becoming much more "web savvy" than they were a year ago, they are expecting not only information but also an entertaining web experience. People love watching or listening to media and this also means they are more likely to read your message while they are visiting.

While most RSS Feeds were simply headlines and a small amount of text there was not really any reason to add these feeds to your website. As this is rapidly changing the ability to add some of these new feeds means great content for your website and good search engine ranking because of the constantly changing content.

Not only can you bring outside feeds into your sites but it is also very easily create your own from the desktop. Programs like RSS Editor and RSS Builder are free RSS Feed creators that let you make feeds that can then be offered from any website.

Embedding RSS Feeds in your Web Site

MSIFetch http://www.msifetch.com is a new generation of server - site software that allows anyone to take a feed and embed it directly in their website. This new format produces PHP feeds so they look like part of your page and are seen by search engines like content.

There are many services that do this for free however they get most of the credit so to have it all running on your own site makes a lot more sense.

Advertising in RSS Feeds

As publishers have moved towards monetizing RSS feeds, there have been vibrant discussions as to whether advertisements in feeds are viable or whether they will drive subscribers away. At the end of the day while it appears that many are discussing the philosophical approaches to ads in RSS feeds few are taking the time to examine the options available for inserting advertisements in feeds.

Ultimately the advertisements served are going to determine the success of RSS as an advertising medium. The ads served must be related to the content contained in the feed. If the RSS feed contains quality content, the ads are relevant, and the volume of ads is in balance with the volume of content served, advertising in RSS feeds will succeed. Take a closer look at some of the ad serving options currently available for RSS feeds.

RSS Feeds are starting to take on a whole new feel and if you have not yet investigated all the incredible possibilities then you should do your self a favor and have a look.

THE SELLING SECRETS OF MILLION DOLLAR SA

THE SELLING SECRETS OF MILLION DOLLAR SALES LETTERS

Regardless of what you're trying to sell, you really can't sell
it without "talking" with your prospective buyer. And in
attempting to sell anything by mail, the sales letter you send
out is when and how you talk to your prospect.

All winning sales letters "talk" to the prospect by creating an
image in the mind of the reader. They "set the scene" by
appealing to a desire or need; and then that flow smoothly into
the "visionary" part of the sales pitch by describing in detail
how wonderful life will be and, how "good" the prospect is going
to feel after he's purchased your product. This is the"body or
guts" of a sales letter.

Overall, a winning sales letter follows a time-tested and proven
formula: 1) Get his attention 2) Get him interested in what you
can do for him 3) Make him desire the benefits of your product so
badly his mouth begins to water 4) Demand action from him-tell
him to send for whatever it is you're selling without delay- any
procrastination on his part might cause him to lose out. This is
called the " AIDA' formula and it works.

Sales letters that pull in the most sales are almost always two
pages with 1 1/2 spaces between lines. For really big ticket
items, they'll run at least four pages- on an 11 by 17- inch sheet
of paper folded in half. If your sales letter is only two pages
in length, there's nothing wrong with running it on the front and
back of one sheet of 8 1/2 x 11 paper. However, your sales letter
should always be letterhead paper- your letterhead printed,, and
including your logo and business motto if you have one.

Regardless of the length of your sales letter, it should do one
thing, and that sells, and sell hard! If you intend to close the
sale, you've got to do it with your sales letter. You should
never be "wishy-washy" with your sales letter and expect to close
the sale with a color brochure or circular. You do the actual
selling and the closing of that sale with your sales letter- any
brochure or circular you send along with it will just reinforce
what you say in the sales letter.

There's been a great deal of discussion in the past few years
regarding just how long a sales letter should be. A lot of people
are asking: Will people really take the time to read a long sales
letter. The answer is a simple and time-tested yes indeed!
Surveys and tests over the years emphatically proven that longer
sales letter pull even better than the shorter ones, so don't
worry about the length of your sales letter- just make sure that
it sells your product for you!

The "inside secret" is to make your sales letter so interesting,
and "visionary" with the benefits you're offering to the reader,
and he can't resist reading it all the way through. You break up
the "work" of reading by using short, punchy sentences,
underlining important points you're trying to make, with the use
of subheadlines, indentations and even the use of a second color.

Relative to the brochure or circulars you may want to include
with your sales letter reinforce the sale- providing the
materials you're enclosing are the best quality, they will
generally, reinforce the sale for you. But, if they are of poor
quality, look cheap and don't complement thing, it will
definitely classify you as an independent home-worker if you
hand-stamp you name/address on these brochures or advertising
circulars.

Whenever possible, and so long as you have really good brochures
to send out, have your printer run them thru his press and print
your name/address- even your telephone number and company logo-
on them before you send them out. The thing is, you want your
prospect to think of you as his supplier- the company- and not
just another mail order operator. Sure, you can get by with less
expensive but you'll end up with fewer orders and in the end,
fewer profits.

Another thing that's been bandied about and discussed from every
direction for years is whether to use a post office box number of
your street address. Generally, it's best to include both your
post office box number AND, your street address of your sales
letter. This kind of open display of your honesty will give you
credibility and dispell the thought of you being just another
"fly-by-night" mail order company in the mind of the prospect.

Above all else, you've got to include some sort of ordering
coupon. This coupon has to be simple and easy for the prospect to
fill out and return to you as you can possibly make it. A great
many sales are lost because this order coupon is just too
complicated for the would-be buyer to follow. Don't get fancy!
Keep it simple, and you'll find you prospects responding with
glee.

Should you or shouldn't you include a self-addressed reply
envelope? There are a lot of variables as well as pro's and con's
to this question, but overall, when you send out a "winning"
sales letter to a good mailing list, a return reply envelope will
increase your response tremendously.

Tests of the late seem to indicate that it isn't that big of a
deal or difference in responses relative to whether you or don't
pre-stamp the return envelope. Again, the decision here will rest
primarily on the product you're selling and the mailing list
you're using. Our recommendation is that you experiment- try it
boh ways- with different mailings, and decide for yourself from
there.