Learn how easy it is to add RSS Feeds to your websites and increase your stickiness and retention rate of your visitors.
Geeks and Bloggers use RSS exclusively for the publishing and subscribing to news headlines and blog feeds, however many other innovative and useful applications of RSS have been sprouting up here and there.
The marketplace is quickly learning that you can use RSS content feeds for so much more and it's getting crazy and wild out there in the business world.
To see a small sampling of what people are doing with feeds visit http://www.msifetch.com/Unique_Feeds.html
Everything from audios and videos, recipes, graphics, weather, comic strips and much more. It seems there is no limit to what you can do with a little ingenuity and creative thought.
Many of the larger sites are starting to utilize these new features making it a lot more interesting adding such feeds to your website. Companies like Apple, Ebay, Amazon and shopping channels are offering a much more graphical interface than just a headline and a paragraph.
With the web surfer becoming much more "web savvy" than they were a year ago, they are expecting not only information but also an entertaining web experience. People love watching or listening to media and this also means they are more likely to read your message while they are visiting.
While most RSS Feeds were simply headlines and a small amount of text there was not really any reason to add these feeds to your website. As this is rapidly changing the ability to add some of these new feeds means great content for your website and good search engine ranking because of the constantly changing content.
Not only can you bring outside feeds into your sites but it is also very easily create your own from the desktop. Programs like RSS Editor and RSS Builder are free RSS Feed creators that let you make feeds that can then be offered from any website.
Embedding RSS Feeds in your Web Site
MSIFetch http://www.msifetch.com is a new generation of server - site software that allows anyone to take a feed and embed it directly in their website. This new format produces PHP feeds so they look like part of your page and are seen by search engines like content.
There are many services that do this for free however they get most of the credit so to have it all running on your own site makes a lot more sense.
Advertising in RSS Feeds
As publishers have moved towards monetizing RSS feeds, there have been vibrant discussions as to whether advertisements in feeds are viable or whether they will drive subscribers away. At the end of the day while it appears that many are discussing the philosophical approaches to ads in RSS feeds few are taking the time to examine the options available for inserting advertisements in feeds.
Ultimately the advertisements served are going to determine the success of RSS as an advertising medium. The ads served must be related to the content contained in the feed. If the RSS feed contains quality content, the ads are relevant, and the volume of ads is in balance with the volume of content served, advertising in RSS feeds will succeed. Take a closer look at some of the ad serving options currently available for RSS feeds.
RSS Feeds are starting to take on a whole new feel and if you have not yet investigated all the incredible possibilities then you should do your self a favor and have a look.
Tuesday, March 12, 2019
Monday, March 11, 2019
THE SELLING SECRETS OF MILLION DOLLAR SALES LETTERS
Regardless of what you're trying to sell, you really can't sell
it without "talking" with your prospective buyer. And in
attempting to sell anything by mail, the sales letter you send
out is when and how you talk to your prospect.
it without "talking" with your prospective buyer. And in
attempting to sell anything by mail, the sales letter you send
out is when and how you talk to your prospect.
All winning sales letters "talk" to the prospect by creating an
image in the mind of the reader. They "set the scene" by
appealing to a desire or need; and then that flow smoothly into
the "visionary" part of the sales pitch by describing in detail
how wonderful life will be and, how "good" the prospect is going
to feel after he's purchased your product. This is the"body or
guts" of a sales letter.
image in the mind of the reader. They "set the scene" by
appealing to a desire or need; and then that flow smoothly into
the "visionary" part of the sales pitch by describing in detail
how wonderful life will be and, how "good" the prospect is going
to feel after he's purchased your product. This is the"body or
guts" of a sales letter.
Overall, a winning sales letter follows a time-tested and proven
formula: 1) Get his attention 2) Get him interested in what you
can do for him 3) Make him desire the benefits of your product so
badly his mouth begins to water 4) Demand action from him-tell
him to send for whatever it is you're selling without delay- any
procrastination on his part might cause him to lose out. This is
called the " AIDA' formula and it works.
formula: 1) Get his attention 2) Get him interested in what you
can do for him 3) Make him desire the benefits of your product so
badly his mouth begins to water 4) Demand action from him-tell
him to send for whatever it is you're selling without delay- any
procrastination on his part might cause him to lose out. This is
called the " AIDA' formula and it works.
Sales letters that pull in the most sales are almost always two
pages with 1 1/2 spaces between lines. For really big ticket
items, they'll run at least four pages- on an 11 by 17- inch sheet
of paper folded in half. If your sales letter is only two pages
in length, there's nothing wrong with running it on the front and
back of one sheet of 8 1/2 x 11 paper. However, your sales letter
should always be letterhead paper- your letterhead printed,, and
including your logo and business motto if you have one.
pages with 1 1/2 spaces between lines. For really big ticket
items, they'll run at least four pages- on an 11 by 17- inch sheet
of paper folded in half. If your sales letter is only two pages
in length, there's nothing wrong with running it on the front and
back of one sheet of 8 1/2 x 11 paper. However, your sales letter
should always be letterhead paper- your letterhead printed,, and
including your logo and business motto if you have one.
Regardless of the length of your sales letter, it should do one
thing, and that sells, and sell hard! If you intend to close the
sale, you've got to do it with your sales letter. You should
never be "wishy-washy" with your sales letter and expect to close
the sale with a color brochure or circular. You do the actual
selling and the closing of that sale with your sales letter- any
brochure or circular you send along with it will just reinforce
what you say in the sales letter.
thing, and that sells, and sell hard! If you intend to close the
sale, you've got to do it with your sales letter. You should
never be "wishy-washy" with your sales letter and expect to close
the sale with a color brochure or circular. You do the actual
selling and the closing of that sale with your sales letter- any
brochure or circular you send along with it will just reinforce
what you say in the sales letter.
There's been a great deal of discussion in the past few years
regarding just how long a sales letter should be. A lot of people
are asking: Will people really take the time to read a long sales
letter. The answer is a simple and time-tested yes indeed!
Surveys and tests over the years emphatically proven that longer
sales letter pull even better than the shorter ones, so don't
worry about the length of your sales letter- just make sure that
it sells your product for you!
regarding just how long a sales letter should be. A lot of people
are asking: Will people really take the time to read a long sales
letter. The answer is a simple and time-tested yes indeed!
Surveys and tests over the years emphatically proven that longer
sales letter pull even better than the shorter ones, so don't
worry about the length of your sales letter- just make sure that
it sells your product for you!
The "inside secret" is to make your sales letter so interesting,
and "visionary" with the benefits you're offering to the reader,
and he can't resist reading it all the way through. You break up
the "work" of reading by using short, punchy sentences,
underlining important points you're trying to make, with the use
of subheadlines, indentations and even the use of a second color.
and "visionary" with the benefits you're offering to the reader,
and he can't resist reading it all the way through. You break up
the "work" of reading by using short, punchy sentences,
underlining important points you're trying to make, with the use
of subheadlines, indentations and even the use of a second color.
Relative to the brochure or circulars you may want to include
with your sales letter reinforce the sale- providing the
materials you're enclosing are the best quality, they will
generally, reinforce the sale for you. But, if they are of poor
quality, look cheap and don't complement thing, it will
definitely classify you as an independent home-worker if you
hand-stamp you name/address on these brochures or advertising
circulars.
with your sales letter reinforce the sale- providing the
materials you're enclosing are the best quality, they will
generally, reinforce the sale for you. But, if they are of poor
quality, look cheap and don't complement thing, it will
definitely classify you as an independent home-worker if you
hand-stamp you name/address on these brochures or advertising
circulars.
Whenever possible, and so long as you have really good brochures
to send out, have your printer run them thru his press and print
your name/address- even your telephone number and company logo-
on them before you send them out. The thing is, you want your
prospect to think of you as his supplier- the company- and not
just another mail order operator. Sure, you can get by with less
expensive but you'll end up with fewer orders and in the end,
fewer profits.
to send out, have your printer run them thru his press and print
your name/address- even your telephone number and company logo-
on them before you send them out. The thing is, you want your
prospect to think of you as his supplier- the company- and not
just another mail order operator. Sure, you can get by with less
expensive but you'll end up with fewer orders and in the end,
fewer profits.
Another thing that's been bandied about and discussed from every
direction for years is whether to use a post office box number of
your street address. Generally, it's best to include both your
post office box number AND, your street address of your sales
letter. This kind of open display of your honesty will give you
credibility and dispell the thought of you being just another
"fly-by-night" mail order company in the mind of the prospect.
direction for years is whether to use a post office box number of
your street address. Generally, it's best to include both your
post office box number AND, your street address of your sales
letter. This kind of open display of your honesty will give you
credibility and dispell the thought of you being just another
"fly-by-night" mail order company in the mind of the prospect.
Above all else, you've got to include some sort of ordering
coupon. This coupon has to be simple and easy for the prospect to
fill out and return to you as you can possibly make it. A great
many sales are lost because this order coupon is just too
complicated for the would-be buyer to follow. Don't get fancy!
Keep it simple, and you'll find you prospects responding with
glee.
coupon. This coupon has to be simple and easy for the prospect to
fill out and return to you as you can possibly make it. A great
many sales are lost because this order coupon is just too
complicated for the would-be buyer to follow. Don't get fancy!
Keep it simple, and you'll find you prospects responding with
glee.
Should you or shouldn't you include a self-addressed reply
envelope? There are a lot of variables as well as pro's and con's
to this question, but overall, when you send out a "winning"
sales letter to a good mailing list, a return reply envelope will
increase your response tremendously.
envelope? There are a lot of variables as well as pro's and con's
to this question, but overall, when you send out a "winning"
sales letter to a good mailing list, a return reply envelope will
increase your response tremendously.
Tests of the late seem to indicate that it isn't that big of a
deal or difference in responses relative to whether you or don't
pre-stamp the return envelope. Again, the decision here will rest
primarily on the product you're selling and the mailing list
you're using. Our recommendation is that you experiment- try it
boh ways- with different mailings, and decide for yourself from
there.
deal or difference in responses relative to whether you or don't
pre-stamp the return envelope. Again, the decision here will rest
primarily on the product you're selling and the mailing list
you're using. Our recommendation is that you experiment- try it
boh ways- with different mailings, and decide for yourself from
there.
Sunday, March 10, 2019
So, This Is Another Way How Our Advertising Agency Can Advertise Your Business
There are many and varied methods of reaching prospective buyers of your products. We will try to discuss a few in this article.
Please remember, that there are literally dozens of other ways to reach customers. we cannot and will not cover all the methods, but will attempt to cover some of the most widely used methods.
Please remember, that there are literally dozens of other ways to reach customers. we cannot and will not cover all the methods, but will attempt to cover some of the most widely used methods.
We advertise in various trade and business publications. There are magazines like Zip Magazine and Direct Marketing Magazine that
list dozens of mailing lists in each issue. These ads are usually placed by the listing broker. List
manager or the list owner.
This is probably the best method to use if you are
going after big results. It costs a little, but it is well worth the price. We can also advertise your list in
business opportunity magazines and periodicals.
There are hundreds of these publications available
for you to choose from. We will have to make a
test to see which one works best for you.
list dozens of mailing lists in each issue. These ads are usually placed by the listing broker. List
manager or the list owner.
This is probably the best method to use if you are
going after big results. It costs a little, but it is well worth the price. We can also advertise your list in
business opportunity magazines and periodicals.
There are hundreds of these publications available
for you to choose from. We will have to make a
test to see which one works best for you.
We can place classified ads in magazines.
Many advertisers use this method because it is cheap and yet it reaches a very large audience.
Never ask for money directly from a classified ad.
These ads should be used only to solicit inquiries.
When we receive the prospective buyer's inquiry,
We send them all the relative information about your list. Price, names, zip code.
Another very profitable method used by list sellers is to rent a list of prospective buyers from
another seller. Once we attain this list, we
mail out your list information to this list.
Many advertisers use this method because it is cheap and yet it reaches a very large audience.
Never ask for money directly from a classified ad.
These ads should be used only to solicit inquiries.
When we receive the prospective buyer's inquiry,
We send them all the relative information about your list. Price, names, zip code.
Another very profitable method used by list sellers is to rent a list of prospective buyers from
another seller. Once we attain this list, we
mail out your list information to this list.
EXAMPLE . . . If we are selling a list containing
the names of people who have inquired about a book on weight-watching, we might try to rent a
list of names from another dealer who is selling
a book dealing with the same subject.
the names of people who have inquired about a book on weight-watching, we might try to rent a
list of names from another dealer who is selling
a book dealing with the same subject.
We would ask the other dealer to send us a list of
all the people who have rented his list. Since they
rented his list of people interested in weight-watching, there is a good chance they would be
interested in renting a similar list from us.
all the people who have rented his list. Since they
rented his list of people interested in weight-watching, there is a good chance they would be
interested in renting a similar list from us.
As previously stated, there are many more ways
for us to reach prospective buyers. The list of
inventive ways is almost endless. It is up to us to find out which method works best for you.
There is no short-cut - the only way to accomplish
this is by constantly testing all the methods until
we hit the right one for you and for your list.
for us to reach prospective buyers. The list of
inventive ways is almost endless. It is up to us to find out which method works best for you.
There is no short-cut - the only way to accomplish
this is by constantly testing all the methods until
we hit the right one for you and for your list.
Saturday, March 9, 2019
The Real Secrets To Small Business Success
The real secret to small business success has nothing to do with technology tools, the internet or anything like that. In fact, it isn’t even a real secret. It has been around since man started to communicate. It’s WORDS!
Words carry enormous power. They can make you laugh hysterically, or destroy a relationship or friendship. Words have more power in them than any other tool at your disposal.
Effective use of words, especially in business, means skyrocketing sales, satisfied clients, happy employees, and a profitable and secure future. Yet, less than 1% of small entrepreneur businesses use words with full power.
The power of words can be learned and used effectively by anyone, and when this power is harnessed there’s nothing on this earth that can stop you. This art of using words is what is called copywriting. It makes or breaks your sales and advertising material.
One of the ways an “amateur” copywriter who is writing for his own product or business can beat the experienced pro is by infusing the sales letter or ad with his own, honest, intense enthusiasm. When doing selling in print, enthusiasm is just as important as in face-to-face selling.
This is why you can’t just sit down and write an ad “on command” like you can sit down and do bookkeeping. You have to work up some enthusiasm for the job and the proposition you’re putting across.
If I’m going to write an ad or some other sales material the first thing in the morning, as I often do, I try to set my subconscious mind working on that job before I go to bed the night before. Sometimes I wake up with the “big idea” that I need, other times I at least wake up with ideas and a readiness to write them and pick and choose.
Don’t force yourself to “grind out” direct-response copy when you really don’t feel like it because the result will be flat and mechanical. It may be technically correct with a headline, subheads, bullet points, an offer, etc., but it will lack spirit and enthusiasm.
Words carry enormous power. They can make you laugh hysterically, or destroy a relationship or friendship. Words have more power in them than any other tool at your disposal.
Effective use of words, especially in business, means skyrocketing sales, satisfied clients, happy employees, and a profitable and secure future. Yet, less than 1% of small entrepreneur businesses use words with full power.
The power of words can be learned and used effectively by anyone, and when this power is harnessed there’s nothing on this earth that can stop you. This art of using words is what is called copywriting. It makes or breaks your sales and advertising material.
One of the ways an “amateur” copywriter who is writing for his own product or business can beat the experienced pro is by infusing the sales letter or ad with his own, honest, intense enthusiasm. When doing selling in print, enthusiasm is just as important as in face-to-face selling.
This is why you can’t just sit down and write an ad “on command” like you can sit down and do bookkeeping. You have to work up some enthusiasm for the job and the proposition you’re putting across.
If I’m going to write an ad or some other sales material the first thing in the morning, as I often do, I try to set my subconscious mind working on that job before I go to bed the night before. Sometimes I wake up with the “big idea” that I need, other times I at least wake up with ideas and a readiness to write them and pick and choose.
Don’t force yourself to “grind out” direct-response copy when you really don’t feel like it because the result will be flat and mechanical. It may be technically correct with a headline, subheads, bullet points, an offer, etc., but it will lack spirit and enthusiasm.
The person who is genuinely enthusiastic about what he/she is selling definitely has an advantage. That’s why the freelance pro copywriter should always download as much of the pitch from the product’s most enthusiastic salesperson as possible. Then transfer it to paper and shape and mold it to perfection.
Over the years, the work I’ve done for clients and ad agencies has proven that the most successful work was for clients that were passionate and enthusiastic about what they sell. So before you tackle that next ad for your business, make sure you’re as enthusiastic about it as you want your clients to be.
Over the years, the work I’ve done for clients and ad agencies has proven that the most successful work was for clients that were passionate and enthusiastic about what they sell. So before you tackle that next ad for your business, make sure you’re as enthusiastic about it as you want your clients to be.
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