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A company profile is a professional summary of the business and its activities. You need a company profile if you want to raise capital and win investors, but you can also use it to inform other stakeholders, including clients.

You will find many variations and lengths for a company profile. Some businesses may not have grown enough yet and have profiles that are just two pages long. On the other hand, some might include awards, certifications, and a large client portfolio, topping out at 30 pages.

The bottom line with both situations, as well as those in between, is that a company profile is your business’s time to shine.

WHAT TO INCLUDE IN YOUR COMPANY PROFILE

Do your best to comprise a well-written document so that it is clear, concise, and correct. Check your spelling and grammar, look for typos, and be sure to read it several times. 

The Business Details

When you begin, gather the details listed below. These items should appear at the beginning of your company profile. Keep them accurate and up-to-date.

• Company name
• Established date
• Physical address per location
• Phone and fax numbers
• Website URL
• Email address

The Company Basics

These items will vary depending on your business type. So, just keep in mind that they may not all apply to your company, but you should include those that do.

• Description of the business including the mission and/or vision
• Product descriptions
• Description of services
• History, expansion, and growth
• Public relations
• Advertising
• Industry information
• Safety, health, and environmental policies
• Core team details
• Client portfolio

• The Highlights

  The next set of items also will not apply to every company. These are some of the types of notable achievements and accomplishments that you should include.

  • Awards
  • Certifications
  • Special programs and projects
  • Testimonials
  • News or media recognition

  Optional Items

  You may see the following items in other company profiles or within the samples and templates below. If you feel that any of these is noteworthy for your business, then you should include them.

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  • Annual sales
  • Financial targets
  • Number of employees
  • Partners
  • Photographs