Give https://www.jmakoetla.com/ Your Detailed Business Plan Information To Create Your Video and Make Your Business Visible Everywhere Get Your Name-And Your Products Names-In Front Of More People, Instead Of Hard Sell "buy this product" approach.

BUSINESS PLAN INFORMATION Alternate Names: A Business Plan is also known as a: Business Proposal Marketing Plan Business Strategy Marketing Strategy Sales Plan What is a Business Plan? A Business Plan is a written document that outlines a company's goals and how it plans to achieve them. It also encompasses several other aspects of a company's future agenda and can serve as a tool for internal decision-making or as a business proposal to pitch to potential investors. Who needs a Business Plan? Those who are starting a business or who have an existing business, including sole proprietors, general partners, limited liability company (LLC) members, and even corporations, should have a Business Plan to map out their strategies and goals for their company. When should I use a Business Plan? A Business Plan is essentially a tool for planning and education. It can be used to build the framework for your new or existing enterprise, and to set goals for your business. It can also be used by your startup as a way to present your ideas, sales projections, and plans for achieving your objectives to potential investors for funding purposes. Ultimately, whether you plan to launch a company, transition from being a freelancer to a small business owner, or wish to recreate, improve, and organize your current business, a Business Plan is a helpful document for steering your business forward and informing others of your plans. What is included in a Business Plan? While a Business Plan may vary in how it is organized, it can include: Executive Summary: This portion of the plan summarizes your company. It can include an overview of your company's management structure, a description of your product/service, your goals, and a summary of your finances and marketing strategy. Business Description and Mission Statement: This is a brief rundown of your business's history, ownership, and its mission or vision statement. Product or Service: Here you can include a breakdown of what your product or service is, its unique features, any patents you may have, as well as any future products you want to develop. Marketing Strategy: Your marketing strategy is how you plan to get your product or service in front of customers. This is where you can include your ideas for promotion (online/traditional methods), as well as how you physically plan to sell your product or service (brick-and-mortar, ecommerce, etc.) Competitors Analysis: This section describes your competition and how you intend to compete against their current strategies. SWOT: SWOT is an acronym for "Strengths, Weaknesses, Opportunities, Threats." A SWOT analysis evaluates these specific aspects of your business. Operations Overview: An operations overview provides a glimpse into the daily operations of your business, including the management and staffing structure, human resources plan, your physical operational facility, and your production methods, such as quotas or manufacturing details. Financial Plan: Your financial plan may include your company's income (profit and loss) statements. It can also encompass your capital requirements if you are pitching your ideas to investors. In that case, you may describe the investment amount you require and how you plan to repay this capital in a repayment plan. How do I write a Business Plan? There are many tools available to help you write a Business Plan, including LawDepot's online Business Plan template, which guides you through the process, and allows you to customize a document specifically to your business's needs. How long should a Business Plan be? The length of your Business Plan depends on the size of your company, and how you intend to use your plan. It can be as simple or as comprehensive as you would like. The more you put into it, the more your business may derive use from it because there is a clear strategy laid out for you to follow. If you intend to use your plan as a business proposal to enlist investor funding, it is recommended that you have a more concise and detailed plan. How often should I update my Business Plan? Your Business Plan should be a working document that you consistently refer to and periodically revise as your situation changes. Whether this is once a year or every quarter, it's important to adjust your plan as necessary so it always reflects your business's current and future direction. Updating your plan keeps your company and employees focused on the same goals, and may even enliven your business as you hit milestones, and work towards achieving new ones. Related Documents: Partnership Agreement: a document used by general business partners to set the terms of their working relationship LLC Operating Agreement: an agreement used by LLC members to map out company rules and the rights and responsibilities of its members Articles of Incorporation: a document that is filed with the government to form a corporation Purchase of Business Agreement: a contract where an individual or corporate party purchases all assets or shares of a company

J Makoetla Article Marketing Purpose is to help Businesses to stay ahead of the Competition and to Make Sure that https://www.jmakoetla.com/ is becoming A Big Part of Digital Marketing

Over the last three decades, digital marketing has been flourishing exponentially, helping many brands and businesses to stay ahead of the competition online. All you need is an effective digital marketing strategy to ensure growth online in the long term. It is not easy though. As a marketer, every now and then you have to experiment with and implement new strategies of digital marketing. There are various digital marketing techniques and sometimes it can be perplexing to decide which one to prioritize. No worries! We got you covered. In this blog, we will be discussing the most effective digital marketing tactics that can help you drive customer engagement, raise brand awareness and generate leads. But before this, remember to have a clear understanding of your business goals, product, and demographics so as to not waste time and money. Social media A big part of digital marketing is social media marketing. Every digital marketer should make the best use of all social media platforms as it’s a perfect tool to reach out to new and potential customers. Social media is a long-lasting effective digital marketing strategy because people tend to follow their favorite brands on social media. In a recent 2019 study, it was found that 1 in 4 users are following brands on social media and if satisfied with the service or product, they are likely to recommend it to others too. This is the reason why today more and more companies are setting up social media pages for marketing and promotion of their products and services. Content marketing In this digital age, content marketing is one of the most common buzzwords. Content marketing is defined as strategic marketing that involves the creation and distribution of relevant and valuable content to draw the attention of prospective customers. Content can be in the form of a blog post, videos or graphics that deliver a clear message to the audience. Top brands and organizations can be seen making use of this strategy and now even small businesses have started doing the same. The bottom line is, content marketing can fetch you great results online if only it is done properly and reaching the right audience. Influencer marketing This new form of marketing has emerged as the most beneficial one for marketers. Brands can easily now endorse their products without spending a single penny by hiring social media influencers. A social media influencer can be a celebrity or someone with a lot of followers who helps in endorsing products online. If you are thinking of initiating this, try to discover top influencers who are ruling social media. Reach out to these influencers and ask them if they are interested to endorse your products. Some may charge a fee or some may agree to do it in exchange for free products. Live streaming Most brands are using this inexpensive marketing tool that helps the brand reach their audience online. Consumers prefer watching video-based content over any other form of visuals or written material. Live streaming is becoming popular on social media platforms such as Twitter, Instagram and Facebook which allows you to have a conversation with your audience and answer their queries if any. Some digital marketing techniques fade over time, consumer behaviour also changes and thus, it becomes more important to know about the most effective ones that bring long-lasting results.

Bingo! https://www.jmakoetla.com/ Awesomely Presents How to Drive Traffic to YouTube

YouTube proudly boasts of being the second largest search engine after Google. The first video ever on YouTube was uploaded in April 2005. If we go back in the past, the journey of YouTube and videos has evolved a lot. A video is the most popular form of content that is consumed by the online users today. While you are reading this blog, 400 hours of video content is uploaded to YouTube every minute. It seems that online users are never bored of watching videos. The reason why video content is more preferred by audiences is because video content has a larger impact, is recalled easily and is remembered for a longer time. So if you have a business, and have not yet initiated video marketing, get on the bus before you miss it! Videos have a high potential to draw visitors to your website. Making videos and publishing them online is one thing. But making them discoverable to online users (and the right ones) is another. Here comes the need of optimizing YouTube videos just like optimizing content. So, how does one optimize YouTube videos for SEO? One of the aspects of optimizing YouTube channel is to share the video on all social media platforms where you have a presence. Remember that the more time people spend watching videos on your YouTube channel, the more of your videos will be discoverable to them. This also boosts online visibility for your videos as search engines recognize your videos as a credible source of information. Here are some video optimization tips: Longer description Make the descriptions of your videos longer and more detailed. The more you describe the nature of your content or what your content is all about, the easier it is for search engines to understand and index what your videos are all about. While you write your description, make sure that you highlight the crux of your information in the first 150 characters. This is because YouTube chops off the descriptions that visitors can view after 150 characters. So, the first 150 characters must be self-explanatory and informative. Tags Tags are similar to hashtags or keywords. Like hashtags, tags make your videos available and discoverable to those users searching for these tags. Adding tags to your videos make you more visible online to the people who are looking for your content. This is a basic but essential step in making your videos visible to users using keywords to search for content. Playlists Create playlists of videos that are similar or fall under the same category or topic. For example, if you have several videos about startups, you can create a startup playlist on YouTube! Think about it, somebody looking for information on a certain topic would love to hear and watch more and more of it! Besides that, YouTube search allows users to search by playlists. So it’s a great idea to club your videos into playlists if you want to show up for that! Check out our Technology Playlist on YouTube. Thumbnails If your video has an enticing thumbnail, it can have a direct impact on the success of your video! Even though a user is searching for a particular topic, the thumbnail determines the success of your video to a great extent. If you use an enticing, hard-hitting and highly relevant image in your thumbnail, you’re likely to get more clicks and have a higher click through rate, which is bound to affect your overall performance. Remember, the picture you select should be a high-resolution image so that it is perfectly visible to the user. Video marketing Having a good, attractive and informative video on YouTube is not enough. Unless you share the videos on various social media platforms, you will not be leveraging your online presence to the fullest. When you share your video on different platforms, you are tapping into a wider audience that may be interested in your videos but are not present on YouTube. Remember, each social media channel has different norms and protocols. So when a video is shared on YouTube, the description of the video should be altered depending on the social media channel. Captions An easy trick to make your videos more discoverable is to make sure you mention your primary keywords in the caption of your videos. To get an insight into the keywords that users are searching for, type in your primary keyword in the YouTube search bar and take a look all the keywords users typically look for. Write a caption that is attractive and raises curiosity in your users. Write something that makes them want to click on your video and find out more. For example, if you saw a video called “Here’s why your brand isn’t working for you”, we bet you’d want to click on that! When you start off with YouTube marketing, you’ll face many challenges like how to increase YouTube viewers and subscribers, how to popularize your videos, etc. Feel free to ask your friends and family to support you in order to give your channel a kick start!

LIFE MAPPING TO https://www.jmakoetla.com/ MEANS A VISION OF SUCCESS AND A VISION OF WHO YOU WANT TO BE AND THE THINGS YOU WANT TO CHANGE

Success is more than economic gains, titles, and degrees. Planning for success is about mapping out all the aspects of your life. Similar to a map, you need to define the following details: origin, destination, vehicle, backpack, landmarks, and route. Origin: Who you are A map has a starting point. Your origin is who you are right now. Most people when asked to introduce themselves would say, “Hi, I’m Jean and I am a 17-year old, senior highschool student.” It does not tell you about who Jean is; it only tells you her present preoccupation. To gain insights about yourself, you need to look closely at your beliefs, values, and principles aside from your economic, professional, cultural, and civil status. Moreover, you can also reflect on your experiences to give you insights on your good and not-so-good traits, skills, knowledge, strengths, and weaknesses. Upon introspection, Jean realized that she was highly motivated, generous, service-oriented, but impatient. Her inclination was in the biological-medical field. Furthermore, she believed that life must serve a purpose, and that wars were destructive to human dignity. Destination: A vision of who you want to be “Who do want to be?” this is your vision. Now it is important that you know yourself so that you would have a clearer idea of who you want to be; and the things you want to change whether they are attitudes, habits, or points of view. If you hardly know yourself, then your vision and targets for the future would also be unclear. Your destination should cover all the aspects of your being: the physical, emotional, intellectual, and spiritual. Continuing Jean’s story, after she defined her beliefs, values, and principles in life, she decided that she wanted to have a life dedicated in serving her fellowmen. Vehicle: Your Mission A vehicle is the means by which you can reach your destination. It can be analogized to your mission or vocation in life. To a great extent, your mission would depend on what you know about yourself. Bases on Jean’s self-assessment, she decided that she was suited to become a doctor, and that she wanted to become one. Her chosen vocation was a medical doctor. Describing her vision-mission fully: it was to live a life dedicated to serving her fellowmen as a doctor in conflict-areas. Travel Bag: Your knowledge, skills, and attitude Food, drinks, medicines, and other travelling necessities are contained in a bag. Applying this concept to your life map, you also bring with you certain knowledge, skills, and attitudes. These determine your competence and help you in attaining your vision. Given such, there is a need for you to assess what knowledge, skills, and attitudes you have at present and what you need to gain along the way. This two-fold assessment will give you insights on your landmarks or measures of success. Jean realized that she needed to gain professional knowledge and skills on medicine so that she could become a doctor. She knew that she was a bit impatient with people so she realized that this was something she wanted to change. Landmarks and Route: S.M.A.R.T. objectives Landmarks confirm if you are on the right track while the route determines the travel time. Thus, in planning out your life, you also need to have landmarks and a route. These landmarks are your measures of success. These measures must be specific, measurable, attainable, realistic, and time bound. Thus you cannot set two major landmarks such as earning a master’s degree and a doctorate degree within a period of three years, since the minimum number of years to complete a master’s degree is two years. Going back to Jean as an example, she identified the following landmarks in her life map: completing a bachelor’s degree in biology by the age of 21; completing medicine by the age of 27; earning her specialization in infectious diseases by the age of 30; getting deployed in local public hospitals of their town by the age of 32; and serving as doctor in war-torn areas by the age of 35. Anticipate Turns, Detours, and Potholes The purpose of your life map is to minimize hasty and spur-of-the-moment decisions that can make you lose your way. But oftentimes our plans are modified along the way due to some inconveniences, delays, and other situations beyond our control. Like in any path, there are turns, detours, and potholes thus; we must anticipate them and adjust accordingly.

Almost 10 Years Ago https://www.jmakoetla.com/ Thought Digital Marketing Would Be The Future

There is no doubt that digital marketing is the future of tomorrow! Digital marketing is a vast world where thousands of posts are added every day, thousands of people join different social media marketing platforms and communities to share and consume content. Thus to become a popular brand in the digital marketing world, you need to master the skill of digital marketing. Every business that wants to develop a strong foothold in the online marketing world, needs to have an in depth know-how about digital marketing. Digital marketing is evolving every day and one must keep up with the latest trends in the world of digital media. Why does your business need digital marketing? Here’s why: Spread the word Reach out to millions of people in one go! Digital marketing is the best platform for businesses to shout out loud about their businesses. This is the biggest advantage that a business can have of being on social media. Whether yours is a well-established brand or a start-up, spreading the word about your brand is imperative and has become super easy thanks to digital & social media marketing. Cost-effective Digital marketing doesn’t require much investment. Unlike traditional marketing methods, like print media, where you could only reach a certain section of the community after spending a big amount of money, businesses can now get themselves a social media marketing company which actually handles all the activities starting from drafting a social media marketing proposal to starting off a social media marketing campaign for your business. Sales & easy conversions There are many benefits of being present in the digital marketing world, the best one being lead generation. When you have an online presence, you are able to reach a huge customer base in one go which would not be possible otherwise. The probability of getting maximum conversions & generating leads from various social media channels increases manifold. Monitor your activities anytime You can review and edit all the activities that you have planned for your business on various social media channels. If at any point you wish to see how a particular campaign is performing for your business, you can check this by using analytical tools. You can measure how effective your marketing strategy has been with the audience. Focus on niche audience Instead of announcing your business to everyone, it makes more sense to aim at specific audience whom you want to target. Various social media channels like LinkedIn and Facebook offer you features to target niche specific audience so that you reach the correct audience who might be in need of your business services. Followers help in efficient marketing Followers play an important role in social media marketing. A business that has a big following has more chances of reaching out to more people. The followers share, like or comment on the posts they like or find interesting. This increases the online visibility of the post and indirectly helps in business branding. Hence having an online community of your followers where you can interact with them asking for feedback about a topic related to your business or anything else will keep your followers linked to your brand.

Learn About Ways To Increase Traffic To Your Website From https://www.jmakoetla.com/ and ways to improve SEO

This search engine optimization tutorial covers SEO and how it works. Learn about ways to improve SEO and increase traffic to your blog. SEO Definition Search Engine Optimization (also known as SEO) is defined as the process of affecting the visibility of your website (or blog) in a search engine’s unpaid results. When a reader does a internet search for a question or term, a search engine will return the best results. The higher ranked your website is on a search results page, the more visitors you will receive to your site from that search engine. More visitors means more traffic and more sales. Does SEO Really Work? There are many people who say that SEO is helpful and even necessary. And there are others that would advise you not to bother. The problem with SEO is that search engines are constantly changing the formula for which they rank websites. Once the experts seem to figure out how to use the system, a search engine will change the way they review sites. This often leaves those once popular sites, lower on the search result pages. For example, Google often does search algorithm updates. These updates are tweaks to how they determine which websites should show up in search engine results. No one (except Google) knows exactly what they are looking for, when determining ranking. Therefore, there are people who believe that SEO is impossible. However, this does not mean that YOU should not make SEO a part of your blogging strategy. There are numerous things that you can do to ensure that your blog withstands any search engine algorithm changes. SEO Tutorial: How to Do Search Engine Optimization SEO Tutorial If you are interested in receiving search engine traffic to your site or blog, I believe that you should definitely pay some attention to search engine optimization. As I mentioned above, there are numerous things that you can do to put your blog in the best possible position to be ranked. Following are the types of SEO you should pay attention to. On Page SEO On page SEO is optimizing your blog posts and pages for search engines. There are several ways you can do this. Keyword URL Title tag Meta descriptions Subheadings Internal links Image name and alt tags Your first step is to start with a keyword that you want to rank for, as well as several other related keywords. To determine this, you need to do keyword research. Once you’ve nailed down a main keyword and related keywords; you want to place that keyword in your blog URL, title, meta description, subheading, and image name. You want to sprinkle your related keywords in other subheadings, and throughout your post. For example, if my main keyword is Blogging Tips: My URL might be: www.ruthlovettsmith.com/blogging-tips The blog title might be: Blogging Tips for a Beginner Blogger My meta description might be: The best blogging tips for a beginner blogger. Learn how to start a blog and make money blogging. A subheading (within the post) might be: Blogging Tips for SEO. My image name might be: SEO Blogging Tips. You can choose your URL, blog title, and subheadings right in your WordPress blog post dashboard. To add a meta description to your post, you can use an SEO plugin like Yoast SEO. In fact, using an SEO plugin will help you to determine if you are on the right SEO path. You also want to link within your own blog (internal linking). This helps search engines (and visitors) to find other posts on your site. Off Page SEO Off page SEO is SEO that takes place off or outside of your blog. This includes: Site Trust Links to Your Site Social Shares The more trustworthy a site is, the more attention that site gets from search engines. Site trust has to do with the age of the site, as well as who is writing for the site. For example, medical posts written by doctors often rank higher than medical posts written by someone without medical experience. You can’t do much about the age of your site. However, there are things you can do to show that you are an authority on a subject. Make sure your site has an about page that lists who you are and what your site is about. Add any relevant awards, or degrees, you’ve received. Create an author bios page, if you have more than one site author. Or consider an author bio at the bottom of each blog post. Include links to guest posts. Especially if they are guest posts on authority sites. Create a contact page for people to contact you. All these steps will make your site appear trustworthy in the eyes of search engines. Links to your site, from other authority sites, also helps search engines to determine how to rank your site and posts. If you write great posts, other sites should link to you over time. In the meantime, you might want to consider guest posting to build up backlinks. The more backlinks you have, the more popular you appear to be to search engines. Lastly, social shares from you and others shows search engines that people are enjoying your content. Make social sharing a part of your regular SEO strategy. Black Hat SEO vs White Hat SEO SEO Definition White Hat SEO There is bad SEO, known as Black Hat SEO; and there is good SEO, known as White Hat SEO. Don’t get caught on the dark side of Black Hat SEO. You may get penalized and your site might not recover. White Hat SEO is employing the SEO tips I mentioned above. Black Hat SEO is doing things to try to game the system. For example, keyword research is good. Overusing that keyword, within your post, is bad. Keyword stuffing, using multiple keywords numerous times, is also bad. Your post should always be for your reader first. You should create quality content, that reads well. Other Black Hat SEO methods are paying for links, and sometimes link swaps and linky parties or threads. Keep in mind that there is a grey area to Black Hat SEO. There are many bloggers that do link parties, or link swaps, without issue. The key here is to think about whether the links you receive are natural. Search engines are looking for natural links, to your blog posts, from relevant sites. If your site is receiving a lot of random backlinks from non relevant sites, your site may get flagged. Other SEO Tips There are numerous other strategies you can use to help increase your visibility with search engines and with readers. Solve a problem Long form content Create catchy titles The best posts solve a problem for their readers. Think about how you, and your readers, use search engines. You are usually searching for the answer to a problem. Therefore, think about problems that your readers might have and write posts that solve those problems. Another SEO tip is to create super long content. Search engines are looking for thorough posts on any given topic. If you create a long post that solves a problem, or answers a question, you stand a better chance of out ranking your competitors. Lastly, create click worthy titles that catch your readers attention. For example, Blogging Tips for a Beginner Blogger is ok. However, The 5 Best Blogging Tips for a Beginner Blogger or 5 Secret Blogging Tips for a Beginner Blogger is better. See my post on SEO tips for additional tips and information. SEO Results As bloggers, we can often be impatient. You’ve put a lot of work into your SEO and you want to know when you can expect to see results. Results depend on a number of factors: Blog age Keyword choice Blog foundation The age of your blog plays a part in how quickly your posts will get ranked. Newer blogs have less authority. However, this doesn’t mean you will never rank of page one of a search engine results page. It just means that you have to put more work into the steps outlined above. Also, many bloggers choose high competition keywords that they won’t ever rank for. When doing keyword research, make sure that you are choosing keywords that are relevant to your niche. You also want to choose lower volume keywords that you can rank for. Lastly, you need to take a look at your blog foundation. The foundation of your blog is important because it is the base in which everything rests upon. This includes your theme, site speed, and more. If your theme is not a responsive theme, meaning that it views well across computers, tablets, and cell phones; you may rank lower than blogs that do have a responsive theme. If your site speed is slow, you’ll rank lower than sites that have a quicker load time. All that being said, if you’ve addressed all of the search engine optimization tips mentioned in this post; you can expect to see your blog post in search engine results within a few days to weeks. If you picked a keyword you can rank for, you may see your blog post on page one within a few months. Search Engine Optimization Conclusion I hope you’ve found this SEO tutorial helpful. Search engine optimization can be a huge part of getting traffic to your blog, as long as you do it well. It takes strategy, time, and patience. SEO is a marathon, not a sprint. However, if you keep SEO in mind with each and every post that you write; you’ll start to see an increase in your traffic over time.

Untitled video 23