These Are The Top Challenges For Small Businesses http://www.pekane.com Wants You To Know That They Are Threats To Small Business Success

How do you describe a small business? If yours is a small business, then you probably know about the challenges a small business faces, most of which are never a problem for big enterprises. If you go by the annual statistics, more than half of small businesses have an online presence. But the percentage of small businesses that have an effective online presence is very less. With not many things being in favor of small businesses, small businesses often tend to fail. With the ever-evolving technological world, the challenges that a small business faces also tend to change. Here are some challenges that small businesses face: Measuring Marketing Efforts Social media is the most feasible option for small businesses as it hardly requires any investment or efforts. Create your business account on social media channels and you have many options to explore. When talking specifically about small businesses, half the SMEs claim that they are unable to measure ROI from their marketing efforts and social media campaigns. This is one of the biggest challenges because until and unless you are able to evaluate the effectiveness of various marketing campaigns, you can never know which marketing tactic turned out to be successful for your business. Social media is a marketing tool that every business must use. Even small businesses make their business accounts on every single platform without realizing which social media channel is actually perfect for their type of business. Therefore, it is also important to align the social media platform with the nature of your business. Cybersecurity Security has been and will always be a primary concern for businesses. The situation is almost the same for an enterprise or a small business website. With hackers using the Internet as their playground, it is necessary for businesses to secure devices that are used in and by organizations. Small businesses do have this notion that only giant corporates are the favorite spot for hackers. Well, this is not the case, even small businesses can be a target of one or the other security threat, the common one being snooping. Speaking of security vulnerabilities, the hackers do not discriminate amongst an enterprise or an SME. A single loophole in the technical or security domain can lead to serious trouble for a small business and the business owner. This is one of the common problems encountered by small business owners. This is where a big enterprise has an edge over the small business since they hire security specialists who are constantly monitoring every activity on the company’s database. Investment and budget The biggest challenge faced by small businesses is lack of budget/budget constraint. With so many domains to address, it becomes difficult for a business to manage the limited funds. Many small businesses do make a marketing plan, involving the distribution of budget, but are not always able to abide by the strategy. As for small businesses, it is difficult to get a sponsor due to the higher number of risks involved. Thus, investors are never willing to invest capital in SMEs. With many domains requiring investment, some tasks often remain unattended due to budget constraint. For SMEs, it is important that they find a way to assert a sponsor of a confirmed profit. Generate website traffic A business having an online presence is always eager to have excellent website traffic. This calls for ways and procedures that can attract visitors to your website. There are various ways, ranging from content marketing to social media marketing, a small business can expect to get a good organic reach. But with loads of content uploaded on the internet every single minute, it is quite possible that your content might not be able to make a mark online. Being proactive on discussion forums where you can build your brand value by conversing with the audience is one way to generate traffic. At times, a small business is able to get a presence but is unable to get the website traffic they desire. Rigorous research and study can help you know which marketing strategy is attracting visitors to your business. Keep up with video content Video content is turning the marketing world around! A video grabs a user attention instantly, which creates a spike in the traffic graph. But not all small businesses can initiate video marketing. They could plan out their budget to give the video a try and see the results. Businesses are using it to project their brand expertise in the market. Creating a video is not an easy task. In fact, it requires ample time and efforts. To give a live demonstration of your business & its services to the audience and have them actively engage with your brand, the video is the best option available. Increasing sales & revenue The basic difference between a big enterprise and a small business is the ways and methods of generating revenue. Big enterprises use every possible method of marketing, be it their paid services or their products. On the other hand, SMEs often depend on the leads from social media channels and through other channels of marketing. The revenue that a small business is able to generate is quite less as compared to the big enterprises. Correct analytics Analyzing is a very important aspect of a business. A small business having a budget constraint often end up getting free tools like Google analytics. Similarly, there are analytical tools offered by the social media channels, like Twitter analytics, that give precise information on the social media activity. Similarly for Facebook, wherein one can check the insights for every post on Facebook. Analytical tools like Sprout social is a paid service. However, with the advancement in the technological domain, there are many tools available online which help get an accurate analysis of the business. With every passing day, the competition will increase and so will the problems that SMEs are facing. Hence, it becomes important for your small businesses to address these problems and find appropriate solutions for them!

Private Statistics Conducted by https://www.jmakoetla.com/ reveal that more than 80% customers buy a product after watching a video put out by the brand or users

Video content is preferred over written content simply because the human brain processes visuals faster than text. Video marketing has a greater capacity to attract huge traffic and grab users’ attention. In fact, video marketing is the most preferred and suitable form of marketing for small local businesses or brands which are yet to establish themselves and reach new heights. In today’s marketing domain, a video is the center focus for the customers as well as businesses. Here’s why you need to start video marketing: Impacts conversions and sales Video marketing makes a huge impact on conversions and sales. Videos being more explanatory and an excellent engager, marketers are leveraging them to attract more sales and even increase brand awareness. Because of the nature of video content, users feel more connected and involved with a brand’s communication. One can see how videos affect the conversions and sales by differentiating between websites and social media pages that post more video content as compared to websites that don’t. Boosts buying behavior Video content gives brands and users to demonstrate the usage of products and services. No doubt, videos are frequently used for explaining how to use a product or for reviewing a certain product or service for other users to see. E-commerce giants like Amazon and Nykaa are leveraging video and using it to market their product. When you see somebody use or review a product through a video, it makes you feel more involved and connected to the brand. This influences your buying behavior and boosts sales for brands and businesses. For example, a short video released by a makeup brand like Nykaa explaining how to use particular product makes its viewers feel like they know how to use the product and exactly how it will work for them. Sharing video content is a great way to build rapport and trust with your target audience. Perfect social media post The most common format of content on social media today is video content. Video content communicates a large deal of information in a short time and is easily understood by people. Undoubtedly, if you want to spruce up your social media profile and reach a larger target audience, you need to share more video content. Not only are they more engaging but also have a longer lasting impact as compared to written content. Videos are a great way of explaining concepts, demonstrating how to use products, doing product reviews or conveying user experience. As a result, brands and businesses end up generating a lot of video content for their audience. And it works! Visitors spend more time Since videos are more engaging and easily understood, visitors are likely to spend more time on your social media pages or website if it contains video content. Users find it easy to view videos to consume content as compared to reading blogs or articles. Adding videos to your social media profiles will attract new visitors to your social media pages while increasing your reach. Publishing videos will also make your brand easily recallable and recognizable. Videos are attractive If you were given two pieces of content, a blog and a video, which one are you more likely to consume? Our guess is the video! Visuals have always been more attractive than written content. A website or social media page that contains more visuals than text is likely to get more attention than one with only text. While big brands and businesses have already shifted to video content, smaller businesses are slowly adapting to video trends for marketing and online promotion. The attention span and preference of users is compelling brands and businesses to switch to video marketing for their business. Millions of videos are added to the internet on a daily basis, and we’re going to witness a surge in video content in 2018. Bounce rate Businesses have taken to videos as a solution for a high bounce rate. Earlier, users would visit websites and exit rapidly thanks to non-engaging content on websites or landing pages. However, with the rise in video content as the most engaging form of content out there, brand and businesses have started using video on their website’s homepage or landing pages. How does this make a difference? Visitors who visit these landing pages are now forced to spend more time on these pages because they want to watch the video. It’s a successful way to decrease the bounce rate on your website while grabbing the attention of the visitor. This reflects the effectiveness of video marketing. Websites with videos rank fairly well on search engines and this, in turn, helps in increasing website traffic.

Based on https://www.jmakoetla.com/ Top 5 Sales Pitch Ideas "There's no Business Without Sales."

Marketing and sales are two activities that act as the backbone of any business. Without sales, there is no business and therefore no revenue generated. These are the pillars responsible for any company’s success. Before you head out to understand how to do sales or marketing, take out time to study your sales graph and see what all areas need improvement. What is the graph like for your sales? Is your sales pitch talking about how and what your business does? Does it talk about the features of your services? If so, you may have been doing it wrong all this while. Sometimes, all you need is an effective sales pitch. Write a sales pitch that resonates with your target audience. Businesses often pitch about their business even before customers have confirmed that they’ll be buying your services or not. If you’re looking for ways to write a better sales pitch that is effective and helps in converting your audience and users, you’ve landed on the right blog! Here we’ll share tips on how to write a winning sales pitch. Sales pitch, often called as elevator pitch, should be all about your customer’s/client’s needs and not your business. It's good to have an open ending question at the end of a sales pitch, making a scope for a conversation. Whatsoever, don’t brag/self praise about your organization. So, are you confused with how to approach prospective clients? Here is the key, sell less and have more meaningful conversations. Take reference from best sales pitch lines and turn your pitch into a winning one. The basic fundamentals are - Customers- Who are the customers and what do they do? Problems- What problems are they facing currently? Business services- How are your business services solving their problems? Remember, that your customer is not willing to spend more than few minutes to know if your business can benefit them in any way. So, a short, concise and descriptive pitch will get you prospective clients. Here is how to start a successful sales pitch Clearly defined introduction Write a short and crisp introduction about your business. Highlight your strengths and what your organization excels at. An introduction is necessary to help the client judge the personality of your organization and if at all their requirements resonates with ours. Don’t elaborate the introduction too much. Talk more of what might interest the clients i.e. their pain points. So, once you know that the clients are inclined to your business and your offerings, you could have meaningful conversations that helps you close the deal. This brings us to the next point. Meaningful conversations Once you know that the prospect is inclined to your business, try to have a meaningful conversation. If your conversation adds value to your prospects, they'll be more interested in what you are offering and how you can help them. Don't have a conversation for the mere purpose of closing a sale. Instead, have a real conversation, the way you have with your friends. Keeping it personal gives them an idea that you are concerned about them, and this will even give you an edge over your competitors. Identify pain points of your clients When you’re trying to make a sales pitch, think from a customer's perspective and you'll know where you are going wrong. Why should a customer be interested in your business? If your business doesn’t address a problem that is being faced by your target audience, what good is it anyway? Focus on the needs and requirements of the reader and pitch your business product/service accordingly. Highlight how your company can solve a problem that your clients/customers are facing. Testimonials or previous experiences your users have had with your business can also help future sales. Stick to your promise Clearly define what your business is promising. Make sure while you make some huge claims, they are not something irrelevant and unreal. It is important that both parties are clear on the deliverables. It is important to be authentic and honest with your users and customers. Your business must offer something that they value, otherwise they have no reason to stick to your brand. Having said that, only promise deliverables that you will be able to stick to. Don’t overpromise. Have a proof and a backup plan Show a proof of your earlier deliverables and that they were on time. You need to confirm to your clients that you are capable to fulfil the deliverables. A good way to do this is to present customer testimonials and previous customer experiences that have been good. At the end of the pitch you should give a clearly defined plan that shows your every action. And what all you will be doing to achieve the deliverables. The business proposal plan that you write should be personalized, according to the needs and requirements of the client. We hope you’re a little more familiar with how to improve the sales pitch. If you think we missed out on some points, let us know in the comments below! Publish your blog with us to increase your exposure to a relevant audience. Take a look at our guest posting terms.

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According to https://www.jmakoetla.com/ There're 7 Factors to Consider Before Starting a Startup Business

Do you have a business idea? Is your business idea going to make you the next big startup? Do you find yourself wondering “what all do I need to start a startup business.”? It is always a good exercise to make a list of things before you start an activity. Doing this keeps you organized and also helps you better execute your tasks and ideas. For example, you could have a list of things to do before you register a company. Or it could be a list of things needed to start a business. If you have a startup or are planning on starting one, it’s important that you consider some factors that can help make or break your startup. The success of a business depends on several factors that we will discuss in this blog. Not all businesses succeed. But the ones that do have these in common. Here are some factors to consider before starting a business: Your business idea Your business idea for your startup is going to be the focus of your startup. What does your startup do? What makes your startup different? What problems does your startup solve? Why did you start your startup? It’s important that you always keep in mind your business idea and the crux of it. Don’t lose focus on the idea and why you started your startup. There will be more startups or businesses that offer the same products or services as yours, and that is why it is important to focus on what makes your business different. Take a look at some digital marketing ideas for startups to succeed. Quality over quantity Always remember quality is more important than quantity. As a startup owner, you start focusing on the numbers you generate. The number of sign ups, or walk-ins or followers on social media. But what you must remember is that at this stage of your business, it is more important that you accumulate quality and relevant customers or users, instead of quantitative but irrelevant customer or users. Focusing on quality will make sure that your business is moving in the right direction. This is also going to make your startup more relevant to the right people in the future as you will have more chances of better reviews and more referrals. Focus on quality, and the quantity will come with time. Have a backup plan It’s a good idea to have a backup plan for everything you do. Don’t keep your eyes off plan A, but have a plan B in case things don’t go as planned. The same goes for your startup. You may have a business model in place and may have outlined your products, service, marketing plan, etc. But with startups, there is always a risk of failure. A lot of times, startups fail to gauge the demand in the market, or do not carry out a thorough market research; which is why it is a good idea to have a backup plan. Know your opportunities and challenges “Success and learning are two sides of the same coin”. As a startup owner, you should be well aware of the opportunities and challenges that your business is faced with currently, and what lies ahead. If you can identify opportunities and act on them, it can have a huge benefit for your startup. Challenges are what makes your business better. In the initial stages of starting your business, you are bound to face challenges and obstacles. But as your business grows, you will find a way to manage and tackle these challenges, as a result of which you will improve your business. Know the markets need Before you dive into starting your startup, think about your business idea again. Is there a need for the product or service you are about to offer? Understanding the market demands and needs is an important factor in deciding whether to start a startup. If there is no need for your product or service in the market you are targeting, your startup simply will not take off. On the other hand, if you do your market research well and understand exactly what is needed in the market, your products or services have better chances of being in demand. Know your budget and expenses Do you have the funds and resources to start a startup? As a business owner, you need to be well versed with the budget that you can allocate for setting up your startup. It is important to prioritize activities and tasks that need to be done. Once this is done, a certain budget needs to be allocated to these tasks. You should also be familiar with the kind of expenses your startup is likely to incur once it starts. It is a good idea to rope in somebody who can help you estimate these figures. Analyze your strength Last but not the least, focus on your strengths. Analyze your resources and leverage them. If you can compile all your assets, skills, resources and strengths and put them towards achieving a goal – rest assured, you will experience success. Do you have the spirit to start a startup? We hope this blog acted as a checklist of factors to consider before starting a business!

Making Money Online is what https://www.jmakoetla.com/ calls"Earning the Easiest Way."

Summary: Since the computer and internet were discovered, most people have been attempting to earn big bucks from this venue. Although many have succeeded, still many are trying and wishing for their luck to change. Keywords: money,business Since the computer and internet were discovered, most people have been attempting to earn big bucks from this venue. Although many have succeeded, still many are trying and wishing for their luck to change. Many frauds and scams are now out there giving you false hopes about instant riches for a hundred dollars or so only. They will even provide you with evidences, testimonies and bank accounts to show that their schemes really work. Yea, maybe it works for them but for them only. When they already got what they want from you, they will disappear in an instant. So, be alert and cautious when dealing with strangers who promise you instant wealth. However, this does not mean that you should refrain yourself from making any money online. There are ways which you can use to make legitimate money online. If you want to create a business, you should prepare yourself for a series of working and studying. And of course, you will have to prepare yourself with lots of patience. Not everything in this world happens in just a snap of the finger. It all goes with a process. Many people do an online business through writing. And one of the famous is writing website content and articles. You can also write news sheets or e-zine and maybe an e-book. All of these are popular and fast earning businesses online. Although they may not make you bill gates-rich, they can provide you with some extra cash. However, if writing is not your forte, you can always engage yourself in other businesses available online. But do not forget to make first a website of your own. This can be a bit costly if you don't know how, but with good promotion, your site will possibly open many online business opportunities that will soon lead you to your riches. You can use your website to advertise your own products or other persons' products. There are companies who provide good commissions on their products through affiliate marketing. Although this is true, choose the one that will be complimentary to your own website. There are many options for you to choose from and none of them are instant.

Here is what https://www.jmakoetla.com/ Wants you to Do when your Home is n't Selling

If you own a home this video is a road map to selling a home. When you sell your home, the process is almost like going to a job interview. Selling a home involves presentation, which is one of the key factors that determine the outcome. Although this may sound a bit weird, presentation is a way of life in the world of real estate. Buyers in today’s market look for good presentation – many basing their final decisions on it. If the property you are selling comes with a garage, you’ll need to go through your garage before you sell your home. Chances are that you store things in your garage, which can easily pile up over time before you realize it. If your garage is in a messy condition, you’ll obviously want to clean it up. Buyers look for homes that are in perfect condition, and anything less than perfect will look bad in the eyes of the buyer. Most homes have some truly outstanding features inside of them. You should always do your best to highlight the best features of your home, instead of just hoping that the buyer understands what they are. The ideal way to bring out the best features of your home is to use the proper lighting. If your home is clean, you can use lighting to bring out the best features in your home, and ensure that they stand out to the buyer. When a potential buyer first pulls up to your home; the first thing he will see is your lawn. If your lawn is trimmed and well taken care of, he will get a good impression right off the bat. If your lawn is a wreck, he may immediately pull away. To give the best impression to the buyer, you should put some thought into how things look. You can always plant flowers around the walkway and throughout the yard, which will look great to a potential buyer. You should also make sure that the entrance into your home is a positive as well. The front door should be in great shape, as well as the entry area into the home. You can add some plants, paintings, and rugs to ensure that your buyer gets a good impression. When the buyer walks through the entry way into your home, you should make sure that the view he or she takes in is a good on. Your biggest goal when showing your home is to ensure that the buyer is pleased. Keep in mind that it may take some time to sell your home. These days, homes can sit on the market for months at a time before they actually sell. If you are having trouble selling your home, you can always reduce the price or simply go back to the basics. Eventually you will sell your home – although it may take more time than you think. If you're interested in Promotional Product Advertising for you or your business, contact: James Makoetla 4435 N Pershing Dr. # 514 Telephone 703-243-9321