Every Type Of Company Has Two Different 1

Every Type Of Company Has Two Different Types Of Equities

A company’s financial position indicates the number of resources that they have, and also the claims against those precious resources at any time. Claims can also be referred to as equities. So, a company can be known as a combination of economic resources and equities. Economic Resource=Equities. No matter what type of business your in, every type of company has two different types of equities. They are creditor’s equity and owner’s equity. In another way Economic Resources= Creditors Equities +Owners Equity. When using accounting language, the economic resources a company has at a particular time is called their assets? On the other hand, the amount of creditor’s equity a company has is known as their liabilities. So here is the standard equation of accounting or better known as the accounting equation: Assets=Liabilities + Owner’s Equity. Similar to an algebraic equation, both sides of the equation has to be equal. This equation comes in handy when analyzing the financial effects of your everyday business activities. Let’s talk about a very important concept of any business. Assets are known as the economic resources that a business has that are expected to generate money for them in the future. Some examples are real estate and any other property that a business owner so that they can rent out to people. If a business is owed money than it goes into what is known as accounts receivable which are monetary items. However, there are some assets that are not physical. Some examples are copyrights, trademarks, and patents, but they are still extremely valuable to a business. Next, liabilities are the obligations that a business has such as paying cash, provide future services to individuals, or transferring assets to another entity. These are known as the debt of a business or the money that they have to owe in the near future. All of these are recorded in the accounts payable. As I’m sure you know, having a lot of debt is not fun and liabilities/debt are claimed that are seen by the law. The law gives creditor (People that money is owed to) the right to push the sale of a company’s assets if they don’t pay their debt on time. Creditors have a ton of rights over owners and they have to be paid in full even before the owners receive anything. It is very possible for a debt to consume up all a company’s resources. Next, the owner’s equity refers to the claim that owners of business make in regards to the assets they have. It is the residual interest or the remaining assets of a company after deducting the number of entity liabilities. Here is the equation for owner’s equity. Owner equity=Assets-Liabilities. The owner’s equity within a particular corporation is referred to as stockholders equity, so the equation then looks like this. Assets=Liabilities +Stockholder’s Equity. The stockholder's equity has two distinct parts which are the contributed capital and retained earnings. Stockholder’s Equity=Contributed Capital + Retained Earnings. The amount that an individual stockholder puts into a business is known as the contributed capital. Contributed capital is usually divided into two separate parts known as par value and “par value” and “additional paid-in capital.” The retained earnings are the amount of equity that is earned by stockholders from the income generating activities of a business that are kept for future uses by a business. Retained earnings are affected by three types of transactions which are revenues, expenses, and dividends. The increase and decrease in a stock are known as revenues and expenses respectively and these come from operating a business whether online or offline. If you’re online than an operating expense that you will have if you have your own website is your domain name and hosting service. Another example is if a customer agrees to pay you in the near future for a service that the company will perform. The money is recorded in the accounts receivable (asset account) which increase the asset value but decrease the stock holder’s equity amount which is an example of revenue. However, if a company promises to provide a service in the future than this is known as an expense. When this happens the assets decrease (accounts receivable) and the liabilities (accounts payable) is increased, which makes pretty good sense right? When the revenues exceed the expenses this is known as the net income which is good, and on the other hand when expenses are greater than revenues than this is known as net loss which means that you’re losing business or your business costs more to operate than what you make. Dividends are the distribution of assets to stockholders which refer to the past earnings. Do not confuse expenses with dividends, because they both are reducing the retained earnings amount. Retained earnings are the collected net income or revenues minus expenses. The financial statements are the main way for communicating information about a business to those who have some type of interest in it. What helps me is to think of these statements as a type of model for business because they show how a business is doing in financial terms. However, like a variety of methods and models, financial statements are not perfect and have their flaws. There are four main financial statements, and they are income statement, the statement of retained earnings, the balance sheet, and the statement of cash flows. What the income statement does is summarize the revenues earned or the money made, and the expenses or the money that is deducted from a business. Many accountants consider it the most important financial report because it makes it clear whether a business has met its profitability goal. The next one is the statement of retained earnings, and it displays the retained earnings over a period of time. The time that the retained earnings will be zero is when a company first started out in their accounting period. A lot of companies use the statement of stockholder equity as a substitute of retained earnings. This is a more detailed statement because it displays not only the aspects of retained earnings but it also shows the changes in the stockholder's equity accounts. Next, the financial situation of a business on a particular date, usually on the end of the month or the year is the balance sheet. The balance sheet displays the value of a business according to their assets and the claims against those assets which are the liabilities and the stockholder's equity. Last, the statement of cash flows is geared towards a company’s liquidity measures. They are basically the flow and outflow of cash in a company. The net cash flow is the subtraction between the inflow and outflow of money. The statement of cash flows also display the money generated by simply operating a business, and it also displays the investing and financing transactions that occur during a particular accounting period.

JMAKOETLABUSINESSCONSULTINGMARKETINGSERV 1

Jmakoetlamktgbiznet - Advertising Agency in Arlington

JMakoetlaBusinessConsultingMarketingServices

 (J Makoetla Article Marketing & Ads)

(J Makoetla Article Marketing & Ads) in Arlington, Va. is a business directory of local Businesses, Companies, Corporations, Universities, Foundations, Institutions, Colleges, Associations, and Organizations. 

Get to know them, go to Facebook Search to find “JMakoetlaArticleMarketing in Arlington VA-Promotions & local,’’ or JMakoetlaArticleMarketing on Alignable to connect with them as a human being. 

Become genuinely interested in their products, listen to them and care about them.

https://jmakoetlaarticlemarketing.net

My name is James Makoetla.

Please feel free to contact me.
4435 N Pershing Dr. # 514 Telephone 703-243-9321.

Through the internet, I am creating influence and establishing myself as a helpful authority. This is one of the best ways to get clients onboard that not only use my services but love my services which will greatly benefit their businesses. A strange thing happens when businesses don’t advertise “NOTHING.’‘They must keep their brands in front of their customers as much as possible, attract their attention, create interest in their products/companies, and ask for action from their customers.JMakoetlaArticleMarketing is the name of my business.

I advertise small to medium - size businesses on the internet inexpensively to convince people that their products worth buying. This is achieved by concentrating on the areas of marketing and advertising in the internet by either JMakoetlaArticleMarketing Photographs or J Makoetla Article Marketing Paradise Found Photos. Businesses get well-written advisory articles, which can be successfully published on a number of different websites, that help their sites as important information providers in the targeted domain Articles to be posted on various industry-specific-websites as well as on Broad-based content websites that accept articles from various industries, usually classified in industry-related categories. It’s like, “Which came first, the chicken or the egg?”

Well, sort of.

I am running a creative business, my offerings usually fall under 3 broad categories: advertising and consulting/business services.

All have their advantages and disadvantages.

And all can be profitable.

But which one should I offer first?

I should offer to advertise first.

People need to come into contact with something seven times before they’ll decide they need it. Consider this: how many times have you seen something – maybe a new trend, maybe a gadget on an infomercial – and immediately thought, “that is ridiculous” or “who would buy that??” But then you see it again, and again, and again, and again, and after a couple of weeks, you suddenly want it. Bad. So bad you totally went out and bought it. (This has happened to me; don’t pretend it hasn’t happened to you too!)
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5 Marketing Moves for Business Success 1

5 Marketing Moves for Business Success

Summary:

Effective marketing can be simplified into five moves – five concrete actions – that you can implement immediately. Your challenge: try one or more of these NOW.

Keywords:

marketing effectiveness, marketing consulting, marketing moves, business marketing, sales strategies

Marketing has traditionally been broken down to a formula known as “the 5P’s” – the five factors that make up an organization’s marketing strategy. If these are done consistently, well, and for a long enough period of time, these 5 factors also become part of their brand.

So far, so good. But the problem is that no one can seem to agree on exactly which 5 P’s are important, so the list typically includes: people, product, place, process, price, promotion, paradigm, perspective, persuasion, passion, positioning, packaging, and performance.

Wow. Sounds complicated, huh? I’m going to try and simplify effective marketing into five moves – five concrete actions – that you can implement immediately. Your challenge: try one or more of these NOW.

Move 1: Move Up

Want to try something different? The next time you’re speaking with a prospect, when the question of price comes up, DOUBLE your normal price and see what happens.

Am I crazy?

Maybe, maybe not. The other side of the coin is that maybe YOU’RE crazy for not charging for VALUE, but instead competing on PRICE. Businesses that compete on price lose. Period.

The easiest thing your competition can do is undercut your price. In fact, the first thing they will copy is your price. It takes no imagination, no creativity, no innovation, no market leadership, and no vision to lower the cost of something. And it hurts all parties involved. Lower prices always mean lower profits. Studies have shown that a 1% drop in price leads to an 8% drop in profit.

What happens when you double your usual price?

Several things. Prospects perceive:

* An increase in the value of your product/service

* An increased level of prestige in owning/using your product/service

* An increased level of trust in you – and all your other offerings (the halo effect)

* An increased level of confidence that your product/service really works

A marketing consultant that I respect once gave me a very valuable piece of advice. She said, “Be expensive or... be free.” Being one of the most expensive providers of service is remarkable – people talk about their $200,000 Italian sports car or $21,000 platinum-plated cell phone. Nobody talks about their $19,000 GM sedan.

I’ve helped companies double their prices, with great success, and I’ve helped independent consultants double [and in one case triple] their fees. In each of those cases, they got more clients, not fewer. Details on how to do this in Move 3. And perhaps this means you’ll lose a few unprofitable clients along the way. If you don’t lose some unprofitable clients, you won’t have room to serve the more profitable ones when they come along. It’s professional suicide to continue focusing on serving a market sector “that can afford” to pay your old (low) prices. Price doesn’t find clients. VALUE finds clients. And those clients that value your work should – and will – pay according to that value.

Free is also a powerful price point. And, of course, free is remarkable. Which is another facet to moving up – you move up when you give VALUE first. For free. Got a great idea for a prospect? Great! SEND IT TO THEM. Even better, got a business lead for them? Hand it over! Did you come across an article, a profile, or a piece of research that directly impacts their business? Clip it and mail it to the top person with a brief note. That prospect’s door is now open.

Move 2: Move In

Moving in means moving closer to the customer. Live in their world, think about their problems, and think about their clients and prospects. What’s the first step? Research. Preparation. Homework. Industry, regional, business, and company news is now at every salesperson’s fingertips on the Internet. If you’re not intelligently researching your prospect’s issues, challenges, and pressures, how can you possibly come in with a credible solution?

Don’t like sitting at the computer all day? An even better idea is to hit the street. Visit businesses, talk to your contacts in the fields you serve, get some firsthand information about what’s going on in their world – what are their challenges, perspectives, obstacles, priorities; what are their dreams, their “only-ifs,” and their biggest aspirations?

Is this a lot of work? You bet. Do the majority of salespeople put in this kind of effort? No way. Which is exactly why YOU should. That brings us to Move 3.

Move 3: Move Ahead

Moving ahead means going above and beyond what most salespeople are doing. It means putting in the work – yes, the real, hard work – that makes the difference between being a peddler and being a partner.

Want to move ahead? Start by avoiding doing things your prospects dislike.

Here are the top 10 things salespeople do that buyers dislike according to a Purchasing magazine survey. See if you (or your sales team) might be guilty of any of the following professional no-no’s:

10.Failure to keep promises

9. Lack of creativity

8. Failure to make and keep appointments

7. Lack of awareness of the customer's operation ("What do you guys do here?")

6. Taking the customer for granted

5. Lack of follow-through

4. Lack of product knowledge

3. Overaggressiveness and failure to listen

2. Lack of interest or purpose ("Just checking in")

... and the Number 1 dislike: Lack of preparation.

You can also move ahead by charging more (remember Move 1?) and DEMONSTRATING the VALUE of your product service with hard numbers.

In his insightful book, How to Become a Rainmaker, author Jeffrey Fox calls this process dollarizing. Dollarizing is one of the most powerful sales techniques because once you show (with real numbers that your prospect will provide you with) the return on investment – how THIS much spent will generate these much savings, or profits, or sales, or new clients, or hours, etc. – you basically shift the conversation from selling what you’re selling to SELLING MONEY.

In my seminars, I do an exercise called “The Money Machine” that will help you spell this out in hard dollars, very clearly.

The Money Machine goes one step further because you can use it monetize against:

* competing products/services

* the prospect doing nothing

* the prospect doing it themselves

* other things the prospect is already comfortable spending money on

Book a consultation http://jamesmakoetla.me, email me: tsuibila@yahoo.com

Suddenly, your product/service becomes a real “investment”: meaning, you can show people the math behind “this much IN” for “this much OUT.” There’s nothing much easier than selling money at a discount!

Here’s another way to move ahead: stop the ridiculous game of “closing the sale.” Closing is not a technique; closing is not a trick; closing is not about magic phrases and looks and power games. Closing should be a natural extension of your conversation, and the two most effective questions you should ask your prospect as you near the end of your value-based discussion are:

1. Does what we’ve talked about so far make sense?

2. What would you like me to do next?

An answer to Question 1: If you’ve prepared for the meeting, discussed the prospect’s key issues, and monetized the value of your solution, of course, it makes sense!

An answer to Question 2: “Let’s go ahead” or “Let’s do the paperwork.” Or if your prospect answers this with “Get Out” or “Drop Dead,” you have a pretty good idea that the sale is not ready to close. Seriously, carefully listening to the answer to this question will allow you to address any hidden concerns, hesitations, or issues – right then and there before the prospect would otherwise blurt out an abrupt “No!” to any other traditional “ask for the sale” verbiage that so many sales trainers recommend. Remember, you’re not there to sell – you’re there to HELP THE PROSPECT BUY. If you need to tattoo that on your forehead, be my guest.

Move 4: Move Aside

Here’s another thing that most sales and marketing people have a hard time with: you can’t be all things to all people. Move Aside is about finding your niche, and claiming your expertise in a narrow area of specialty. In plain English, this means you want to become the “Go-To Guy” for your specific product or service – the exact opposite of a “jack-of-all-trades and master of none.”

The people you speak with will have a very different reaction to these two mental images of your product/service:

* “I think we can make this fit.”

* “This is exactly what we’ve been looking for.”

Let me give you an example. There’s a real company that lists among its services “Carpet removal, house cleaning, odd jobs, catering.” Now, I don’t know about you, but when I want a caterer, I’m looking for someone who does catering 24/7. I don’t want to have to worry about “Did they wash their hands after the carpet removal job and before serving my guests?” In fact, if I’m looking for a caterer for a wedding, I might even be drawn to “Wedding Bells Catering” much more so than “Sam’s Catering” or “Good Eats Catering.”

Here’s another example. There are lots of graphic design companies that do all sorts of work – websites, logo design, brochures, collateral material, wine labels, book packaging, etc. You name it, they do it. And business is generally OK. (But let’s face it, if they were going like gangbusters, they probably wouldn’t have sought out my help!) Some of them had a hard time differentiating themselves from the competition and others found it challenging to develop a strong client base and referral network. We’ve had some good success developing their current business, but when we delve into the possibilities of “Moving Aside” and carving out a real niche, or developing one thing that is their flagship specialty, most of my clients get cold feet.

Move 5: Move Alone

Right now, you are lost in a sea of gray. Me-too rules the day. Everywhere you look, there is more and more and MORE of the SAME OLD THING sold by the SAME OLD PEOPLE in the SAME OLD WAY. Boring. And deadly.

The problem is that people don’t buy gray. If you and your company and your offerings blend into the background, you might as well close up shop right now. Let me put it another way: all companies go bankrupt. It’s just a matter of time. Want proof? Out of the 100 largest companies of 50 years ago, 17 survive today. And none of those 17 are the market leaders they used to be.

Why? Shift happens. If you’re not separating yourself from the crowd, you’re blending in – and nobody will even notice you, much less seek you out and tell their friends about you.

Here’s an example of a company that really hasn’t been doing a bad job – but they’re also not the standouts they used to be.

On a recent call to American Express, an executive was straightening out a billing problem. At the end of the call, the operator asked her, “Have I exceeded your expectations for this call?” and the exec flatly answered, “No.” She had a billing problem, and the rep fixed it. That’s the expectation.

Now, if the rep had offered the executive a $50 American Express gift check to be used at any of American Express’ online retail partners, THAT would have exceeded expectations, right? That story would be worth repeating to 10-20 people. Can you imagine the executive telling anyone, “Hey, I called AmEx to fix my billing error. Guess what? They did it!” That’s not moving alone.

Here’s a good test to see if your marketing and sales strategies are in the category of “moving alone” – they are if you’re doing something that:

* is “simply not done” in your industry

* customers will make a remark about (remarkable!)

* goes against conventional wisdom (I call this “uncommon sense”)

* others (including your competition) think is “crazy”

* others (including your competition) will actually be AFRAID to copy

Get silly. Get crazy. Get an attitude. Get noticed.

Author Seth Godin perhaps put this most succinctly when he said, “Safe is risky. And risky is safe.”

Let me conclude with a recap of the 5 Marketing Moves:

1. Move Up = Get more valuable

2. Move In = Get Closer

3. Move Ahead = Get smarter

4. Move Aside = Get specialized

5. Move Alone = Get noticed

Taken together, these will also help you make the Ultimate Move = Get insanely great.

And remember the immortal words of Jerry Garcia:

“You don’t want to be considered the best of the best.
You want to be considered the only ones who do what you do.”

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Video Takes The Web 1