Saturday, March 9, 2019
The Real Secrets To Small Business Success
The real secret to small business success has nothing to do with technology tools, the internet or anything like that. In fact, it isn’t even a real secret. It has been around since man started to communicate. It’s WORDS!
Words carry enormous power. They can make you laugh hysterically, or destroy a relationship or friendship. Words have more power in them than any other tool at your disposal.
Effective use of words, especially in business, means skyrocketing sales, satisfied clients, happy employees, and a profitable and secure future. Yet, less than 1% of small entrepreneur businesses use words with full power.
The power of words can be learned and used effectively by anyone, and when this power is harnessed there’s nothing on this earth that can stop you. This art of using words is what is called copywriting. It makes or breaks your sales and advertising material.
One of the ways an “amateur” copywriter who is writing for his own product or business can beat the experienced pro is by infusing the sales letter or ad with his own, honest, intense enthusiasm. When doing selling in print, enthusiasm is just as important as in face-to-face selling.
This is why you can’t just sit down and write an ad “on command” like you can sit down and do bookkeeping. You have to work up some enthusiasm for the job and the proposition you’re putting across.
If I’m going to write an ad or some other sales material the first thing in the morning, as I often do, I try to set my subconscious mind working on that job before I go to bed the night before. Sometimes I wake up with the “big idea” that I need, other times I at least wake up with ideas and a readiness to write them and pick and choose.
Don’t force yourself to “grind out” direct-response copy when you really don’t feel like it because the result will be flat and mechanical. It may be technically correct with a headline, subheads, bullet points, an offer, etc., but it will lack spirit and enthusiasm.
Words carry enormous power. They can make you laugh hysterically, or destroy a relationship or friendship. Words have more power in them than any other tool at your disposal.
Effective use of words, especially in business, means skyrocketing sales, satisfied clients, happy employees, and a profitable and secure future. Yet, less than 1% of small entrepreneur businesses use words with full power.
The power of words can be learned and used effectively by anyone, and when this power is harnessed there’s nothing on this earth that can stop you. This art of using words is what is called copywriting. It makes or breaks your sales and advertising material.
One of the ways an “amateur” copywriter who is writing for his own product or business can beat the experienced pro is by infusing the sales letter or ad with his own, honest, intense enthusiasm. When doing selling in print, enthusiasm is just as important as in face-to-face selling.
This is why you can’t just sit down and write an ad “on command” like you can sit down and do bookkeeping. You have to work up some enthusiasm for the job and the proposition you’re putting across.
If I’m going to write an ad or some other sales material the first thing in the morning, as I often do, I try to set my subconscious mind working on that job before I go to bed the night before. Sometimes I wake up with the “big idea” that I need, other times I at least wake up with ideas and a readiness to write them and pick and choose.
Don’t force yourself to “grind out” direct-response copy when you really don’t feel like it because the result will be flat and mechanical. It may be technically correct with a headline, subheads, bullet points, an offer, etc., but it will lack spirit and enthusiasm.
The person who is genuinely enthusiastic about what he/she is selling definitely has an advantage. That’s why the freelance pro copywriter should always download as much of the pitch from the product’s most enthusiastic salesperson as possible. Then transfer it to paper and shape and mold it to perfection.
Over the years, the work I’ve done for clients and ad agencies has proven that the most successful work was for clients that were passionate and enthusiastic about what they sell. So before you tackle that next ad for your business, make sure you’re as enthusiastic about it as you want your clients to be.
Over the years, the work I’ve done for clients and ad agencies has proven that the most successful work was for clients that were passionate and enthusiastic about what they sell. So before you tackle that next ad for your business, make sure you’re as enthusiastic about it as you want your clients to be.
Friday, March 8, 2019
Video Comes To Web Sites, Blogs Ipods - - How You Can Profit !
Surely you've noticed the enthusiastic talk lately about how easy it is to put the video on your web site or blog. In the past, you had to enlist the help of a professional producer to get even the most simplistic video on your site. That could cost several thousand dollars, and even then, most visitors would have a hard time viewing your video. No more. Today's technology has leaped forward to make professional-looking video a reality for any site or blog. You can also easily deliver video to iPods and embedded in emails. Imagine sending an email to a customer that includes a video that shows her how to use your product or service. Your sales conversion rate skyrockets! Got valuable information people will pay to know? Create a video showing how to do the task, then sell pay-per-view opportunities to see your video. The technology to do this is simple, ready, and dirt cheap. And you don't have to have fancy equipment or complicated training to use this stuff. It's all cheap or free, and you needn't do anything more than point and click your way through the user-friendly system. Even more exciting than how you can use this new video technology to sell your current products and services, is how HUGE the opportunity is to make money on the massive social trend this video technology is unleashing. Just take a moment to remember how instant messaging has taken over. Now millions of people worldwide check AIM and other IM accounts throughout the day to see who's online. Cell phone text messaging has also taken over in schools and offices worldwide. Consider how vast the change will be when people can send personal videos to computers, iPods, and even cell phones. That technology is already available, and people worldwide are starting to jump on board. You can already sign up to earn commissions when people start to use this technology. Just consider that MySpace has 62 million members and Friendster has 24 million members. The demand for technology that builds online communities is proven. The rush to incorporate video into this already established social trend will be the Net's next Gold Rush -- and it could easily dwarf what we've seen before. Close Up Next 0:24 James Makoetla Marketing Ad Agency J Makoetla Article Marketing 2 Views 0:51 Facts About Women In Business J Makoetla Article Marketing 7 Views 2:29 #service, #make, #sell, #mix, #strategies, #ideas, #Advertise, #company, #accessible, #product http://www.JMakoetlaBusinessConsultingMarketingServices.com J Makoetla Article Marketing 2 Views 2:29 #service, #make, #sell, #mix, #strategies, #ideas, #Advertise, #company, #accessible, #product http://www.JMakoetlaBusinessConsultingMarketingServices.com J Makoetla Article Marketing 2:29 #service, #make, #sell, #mix, #strategies, #ideas, #Advertise, #company, #accessible, #product http://www.JMakoetlaBusinessConsultingMarketingServices.com J Makoetla Article Marketing 2:29#service, #make, #sell, #mix, #strategies, #ideas, #Advertise, #company, #accessible, #product http://www.JMakoetlaBusinessConsultingMarketingServices.com J Makoetla Article Marketing 1 View 2:29 #service, #make, #sell, #mix, #strategies, #ideas, #Advertise, #company, #accessible, #product http://www.JMakoetlaBusinessConsultingMarketingServices.com J Makoetla Article Marketing 4 Views 2:29#service, #make, #sell, #mix, #strategies, #ideas, #Advertise, #company, #accessible, #product http://www.JMakoetlaBusinessConsultingMarketingServices.com J Makoetla Article Marketing 2:29 #service, #make, #sell, #mix, #strategies, #ideas, #Advertise, #company, #accessible, #product http://www.JMakoetlaBusinessConsultingMarketingServices.com J Makoetla Article Marketing 2 Views 2:29#service, #make, #sell, #mix, #strategies, #ideas, #Advertise, #company, #accessible, #product http://www.JMakoetlaBusinessConsultingMarketingServices.com J Makoetla Article Marketing 1 View 2:29 #service, #make, #sell, #mix, #strategies, #ideas, #Advertise, #company, #accessible, #product http://www.JMakoetlaBusinessConsultingMarketingServices.com J Makoetla Article Marketing 2:29#service, #make, #sell, #mix, #strategies, #ideas, #Advertise, #company, #accessible, #product http://www.JMakoetlaBusinessConsultingMarketingServices.com J Makoetla Article Marketing 2:29 #service, #make, #sell, #mix, #strategies, #ideas, #Advertise, #company, #accessible, #product http://www.JMakoetlaBusinessConsultingMarketingServices.com J Makoetla Article Marketing 2:29#service, #make, #sell, #mix, #strategies, #ideas, #Advertise, #company, #accessible, #product http://www.JMakoetlaBusinessConsultingMarketingServices.com J Makoetla Article Marketing 2:29 #service, #make, #sell, #mix, #strategies, #ideas, #Advertise, #company, #accessible, #product http://www.JMakoetlaBusinessConsultingMarketingServices.com J Makoetla Article Marketing 3 Views 2:29#service, #make, #sell, #mix, #strategies, #ideas, #Advertise, #company, #accessible, #product http://www.JMakoetlaBusinessConsultingMarketingServices.com J Makoetla Article Marketing 2:29 #service, #make, #sell, #mix, #strategies, #ideas, #Advertise, #company, #accessible, #product http://www.JMakoetlaBusinessConsultingMarketingServices.com J Makoetla Article Marketing 2:29#service, #make, #sell, #mix, #strategies, #ideas, #Advertise, #company, #accessible, #product http://www.JMakoetlaBusinessConsultingMarketingServices.com J Makoetla Article Marketing 2:29 #service, #make, #sell, #mix, #strategies, #ideas, #Advertise, #company, #accessible, #product http://www.JMakoetlaBusinessConsultingMarketingServices.com J Makoetla Article Marketing 2:29#service, #make, #sell, #mix, #strategies, #ideas, #Advertise, #company, #accessible, #product http://www.JMakoetlaBusinessConsultingMarketingServices.com J Makoetla Article Marketing J Makoetla Article Marketing Write a comment...
Video Takes The Web
Today, the web has become one of the most common platforms for personal socializing and marketing products and services throughout the world. With more bandwidth, now available for almost the price of peanuts, it has become very easy to put up content in the form of audio, video and images as compared to plain text. As the web began to take off and technology improved, people were able to use and utilize more interactive forms of media via the web.
Because of this, one of the most effective advertising and communicative media- web videos, have taken the place of TV commercials, life experiences, and short movies! Links like https://www.youtube.com/channel/UCS3OBm7GKTPAD2Afjq3hrDw and the likes have capitalized on this phenomenon and have rooted themselves firmly into the world of videos, which are taking over the web.
With various playback technologies now supported by the web, it has now become easier than ever to incorporate videos on any website, hosted on any platform. The cost of putting up videos on the web is all dependent on the purpose and goal of the web videos.
Many large and small brands alike, have realized the potential of websites like https://www.youtube.com/channel/UCS3OBm7GKTPAD2Afjq3hrDw
, and are releasing videos on the web, for their marketing campaigns. Individuals too, utilize and release web videos over the web. Some videos released over the web, are about sharing life experiences, some are about personal interviews, some for dating and so on.
Videos have taken over the web like a storm and their popularity is ever growing and ever increasing. So much so that, today major search engines like Google and Yahoo are working on web video search algorithms. The popularity of videos over the internet has soared to new heights especially with the advent of web video blogs, particularly since the sole purpose of web blogs, in general, is to facilitate the sharing of information, be it personal or commercial, with one’s self and others.
Web videos have another, the ulterior advantage as compared to other web media like images, sounds, and animation; that being the power to grab the attention of all individuals efficiently since the average attention span of an average Joe or Jane is extremely short and plenty of other options are available. Since web videos are efficient and more to the point, many prefer to watch rather than read or listen. Web videos also offer extremely high entertainment value, engaging potential readers and customers alike, and the same time they are competent in portraying what one may want others to know, be it life experiences or marketing bottom-lines.
Thus web videos are not only the best and most effective marketing tools on the web today but also the best way to communicate and stay in touch with family and friends, express one’s feelings or give personal interviews. The ease of use, entertainment value and the attention-grabbing ability of web videos coupled up with the fact that they are easy to make/record, upload, and share, is video has taken over the web.
Business Services
The JMakoetlaArticleMarketing page offers a variety of affordable advertising and consulting/business services at J Makoetla Article Marketing & Ads.
At J Makoetla Article Marketing you find a group of like-minded people sharing information, experiences, and anecdotes on a topic of common interest.
Why should I consider establishing such a community on my facebook fan page? Here’s What’s in it for my friends, local businesses and me:
Community increases Web site stickness.
My web site is not merely a place to buy products or read articles, but rather a place to gather, friends and local businesses stay longer and come more often.
To understand the importance of a gathering place in marketing, merely visit any.
starbucks, \people come for the coffee but stay for the environment.
The key to creating a community on my Facebook Fan page is having some kind of mechanism where local businesses can exchange ideas, information, opinions, and resources on the topics of my articles.
Local business owners and friends all co-mingling in a common area of interest. This creates a superior environment for selling their goods, services or opportunities. For instance, if I sell computers my community should deal with tips, techniques. and problems encountered in computing.
What promotes product line is the fact that this community exists on my page.
When friends need computer equipment or supplies, and the community is on my page, they are likely to look there first to fulfill their needs.
If you want to check out some of the products local businesses have on the site, go to the web, browse and select.
Main Categories: Advertising, Advertising Company, Advertising Agency, Out Of Home Advertising, Internet Advertising, Internet-Marketing and Advertising, Billboard Advertising, Mobile Advertising
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Wednesday, February 6, 2019
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